Eden Solutions and Resources Limited - Established in 2002, Eden Solution and Resources Limited has swiftly emerged as a leading staffing services provider in Nigeria. Our mission is to deliver high-quality and innovative staffing solutions to all our clients. Managed by a team of skilled professionals, Eden Solutions & Resources was founded with the goal of assisting startups, SMEs, and established businesses in achieving their growth objectives and maintaining relevance in their industries.
In pursuit of this vision, Eden Solutions and Resources has expanded from offering recruitment services to small businesses to becoming a prominent regional player. Our focus on specific industries has enabled us to develop a depth of experience, expertise, and connections that set us apart from other similar firms.
A Field Marketer for an HMO (Health Maintenance Organization) is responsible for promoting the organization's healthcare plans and services to potential members, healthcare providers, and the community.
Job Summary
The Field Marketer will be responsible for increasing the organization's market presence by engaging with potential members, healthcare providers, and the community to promote HMO plans and services.
The role involves executing marketing strategies, organizing events, and conducting outreach activities to drive enrollment and retention.
Key Responsibilities
Marketing and Outreach:
Develop and implement field marketing strategies to promote HMO plans.
Conduct community outreach activities, including attending health fairs, community events, and seminars.
Build relationships with local businesses, community organizations, and healthcare providers to generate leads.
Event Management:
Plan, organize, and execute marketing events, workshops, and seminars.
Coordinate with vendors, venues, and other stakeholders to ensure successful event execution.
Represent the HMO at events, providing information and answering questions about healthcare plans.
Lead Generation and Conversion:
Identify and target potential members through various outreach activities.
Educate potential members about the benefits and features of HMO plans.
Follow up on leads generated through marketing activities to convert them into enrolled members.
Relationship Building:
Establish and maintain strong relationships with community leaders, healthcare providers, and key influencers.
Work closely with sales and enrollment teams to support their efforts in acquiring new members.
Market Research and Analysis:
Conduct market research to identify opportunities for growth and areas for improvement.
Analyze competitive landscape and gather insights to inform marketing strategies.
Provide feedback to the marketing team on the effectiveness of field marketing activities.
Reporting and Documentation:
Track and report on the progress of marketing campaigns and outreach activities.
Maintain accurate records of interactions, leads, and follow-ups.
Prepare regular reports for management on the performance of field marketing initiatives.
Qualifications
Bachelor’s Degree in Marketing, Business, Healthcare Administration, or a related field.
2+ years of experience in field marketing, sales, or a related role, preferably in the healthcare industry.
Strong interpersonal and communication skills.
Ability to work independently and as part of a team.
Excellent organizational and time management skills.
Proficiency in Microsoft Office Suite and CRM software.
Valid driver’s license and willingness to travel as required.
Key Competencies:
Communication: Ability to effectively convey information and engage with diverse audiences.
Relationship Management: Strong ability to build and maintain professional relationships.
Event Planning: Experience in organizing and managing events.
Analytical Skills: Ability to analyze market data and translate insights into actionable strategies.
Customer Focus: Commitment to understanding and meeting the needs of potential members.