Lopterra Services Limited - Our Client in the logistics industry is committed to providing the best solutions to courier, haulage, supply chain management and warehousing needs, offering swift delivery, safety of packages and goods while maintaining their pledge to revolutionising the world of logistics, one package, one client and one neighbourhood at a time
They are seeking an enthusiastic and results-driven marketer to join their team and help promote their logistics services to potential clients.
The Marketers will be responsible for developing and executing marketing strategies to generate leads, acquire new customers, and increase brand awareness.
The ideal candidates will have a strong understanding of sales and marketing principles, excellent communication skills, and a passion for driving business growth.
Key Responsibilities
Conduct market research to identify target customer segments, industry trends, and competitive landscape.
Define the customer journey to ensure customer needs are met
Analyse customer needs and preferences to develop targeted marketing strategies and campaigns.
Generate leads through various channels, including cold calling, networking, and attending industry events and trade shows.
Follow up on leads and inquiries to qualify prospects and schedule meetings Identify and pursue new business opportunities to generate leads and increase sales revenue
Build and maintain relationships with potential clients, understanding their business requirements and offering tailored solutions.
Conduct sales presentations and demonstrations to showcase our services and capabilities.
Collaborate with Digital marketer to manage digital marketing campaigns across various channels, including social media, email marketing, and online advertising.
Attend networking events and industry conferences to expand our network and establish partnerships with potential clients and stakeholders.
Collaborate with internal teams, including sales, operations, and customer service, to ensure alignment of marketing activities with business objectives.
Qualifications
Bachelor's degree in Marketing, Business Administration, or related field.
2-3 years of proven experience in marketing or sales roles, preferably in the logistics or transportation industry.
Strong understanding of marketing principles and techniques.
Excellent communication and interpersonal skills.
Ability to build and maintain relationships with clients and stakeholders.
Creative thinking and problem-solving abilities.
Proficiency in digital marketing tools and platforms is a plus.
Why work with our client:
Dynamic and Fast-Paced Environment: Their industry is dynamic and ever-changing, providing a stimulating and challenging work environment. If you thrive on solving complex problems and working in a fast-paced setting, you’ll find our client’s company to be the perfect place for you.
Commitment to Work-Life Balance: Our client understands the importance of maintaining a healthy work-life balance. Their flexible scheduling options and supportive policies are designed to help you manage your professional and personal responsibilities effectively.
Recognition and Rewards: We recognize and reward hard work and dedication. Our recognition programs are designed to celebrate achievements, big and small, ensuring that our employees feel appreciated and motivated.
Cutting-Edge Technology and Tools: Our client is committed to staying at the forefront of technology and innovation. You'll have access to state-of-the-art tools and resources to help you perform your job efficiently and effectively.
Strong Values and Ethics: Integrity, reliability, and professionalism are at the core of everything our client does. They operate with the highest ethical standards and are committed to delivering exceptional service to their customers while maintaining a safe and respectful work environment for their employees.