Area Sales Representatives (ASR) at Austine and Partners - 2 Openings

Austine and Partners is into the sales, marketing and distribution of premium Wines and Spirits nationwide.

We are recruiting to fill the position below:

Job Title: Area Sales Representative (ASR)

Locations: Enugu and Owerri, Imo
Employment Type: Full-time

Job Description

• An Area Sales Representative (ASR) is responsible for promoting and selling company’s products to customers. He/she must have knowledge about different types of wines and spirits and be able to answer questions about them.
• An Area Sales Representative typically must have a good knowledge of the area under his/her jurisdiction and must be supported with complete on-the-job training.

Sales, Targets, Support and Report:

• Implement sales strategies from the company to achieve sales goals.
• Monitor sales activity and track progress toward targets.
• Meet monthly sales targets by effectively promoting products.
• Maintain records of customer purchases.
• Generate sales reports weekly, monthly, quarterly and annually.
• Negotiate prices and terms of sale.
• Execute promotional events in his/her coverage area.
• Manage sales support staffs like Canvassers, Merchandisers, Promoters and Ambassadors under his/her coverage area.

Outlets Enlistments:

• Carry out outlets’ enlistment in his/her area of coverage.
• Keep an up-to-date outlet universe of his/her area of coverage.
• Make sure all channels’ outlets in his/her area are enlisted for maximum coverage.
• Carry out Weekly enlistment of outlets.
• Carry out effective implementation of his/her area Route To Market (RTM) coverage plan.

Customers Relationship Management:

• Develop and maintain good relationships with new and existing customers to expand the sales territory/area.
• Build positive relationships about the company’s offerings with both customers.
• Build an effective communication chain with customers.
• Meet with current and potential customers to discuss their needs and interests.
• Resolve customers issues, objections, challenges and eradicating conflict.

Product Knowledge and Presentations:

• Learn and familiarise self with the company’s products offer to customers.
• Courteously present and sell company’s products to all the channels in his/her area of coverage (Open Market, Modern Off Trade {MOT} and On-Trade {HoReCa outlets}).
• Conduct tastings and provide detailed product information to potential buyers.
• Learn about new products added by the company.

Competition and Industry:

• Monitor and report competitor’s activity within his/her area.
• Attend trade shows, conferences and industry functions.
• Learn about new products from competition and keeping up to date on industry trends and innovation.
• Gather market and customer information on buying trend and provide feedback to management.
• Keep up-to-date with regulatory authorities’ rules and regulations.

Requirements

• B.Sc / HND in Marketing, Business Admin or related courses
• Must have 2-3 years sales and marketing experience in wines & spirit sector / or FMCG.
• Must live and reside in Enugu or Owerri and available to resume immediately.

Compensation

• The Company shall pay Salary and Commission on sales.

Application Closing Date
20th June, 2024.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.