Outsource Nigeria is a full-service Human Resources agency, specializing in providing outsourced turnkey manpower solutions to growing companies. Our solution include HR Services, Recruiting, Accounting, IT Support, Business Intelligence, Developers, and Operations including management and field / phone / automated based resources. The core of Outsource Nigeria’s success is its people.
We are recruiting to fill the position below:
Job Title: Senior Manager - Sales
Location: Gbagada, Lagos
Employment Type: Full-time
Scope of Work
Developing and Implementing Sales Strategies:
- Create and execute effective sales strategies and plans to achieve revenue targets and business objectives. This may involve identifying new business opportunities, expanding existing accounts, and driving overall sales growth.
Building and Managing Sales Teams:
- Recruit, hire, train, and lead a high-performing sales team.
- Provide guidance, coaching, and mentorship to ensure the team’s success. Set sales goals and regularly review performance against targets.
Driving Sales Activities:
- Lead by example and actively engage in sales activities, including client meetings, negotiations, and closing deals.
- Develop strong relationships with key clients and partners to maximize sales opportunities.
Establishing and Fostering Partnerships:
- Identify potential partnership opportunities with other companies and organizations.
- Negotiate and structure partnership agreements that align with business objectives.
- Develop and maintain strong relationships with partners to drive mutual growth.
Monitoring Market Trends and Competitor Analysis:
- Stay updated on industry trends, market conditions, and competitor activities.
- Analyze market data and customer feedback to identify opportunities for product or service enhancements and differentiation.
Setting Sales Targets and Forecasting:
- Collaborate with senior management to set sales targets and revenue projections.
- Develop and manage sales forecasts, budgets, and performance metrics.
- Regularly report on sales performance and provide recommendations for improvement.
Collaborating with Cross-Functional Teams:
- Work closely with internal teams such as Product Development, Marketing, Operations, and Finance to align sales strategies and drive overall business success.
- Collaborate on product launches, marketing campaigns, pricing, and operational initiatives.
Creating and Maintaining Sales Processes:
- Establish and improve sales processes, methodologies, and best practices.
- Implement sales tools, technologies, and CRM systems to enhance efficiency and effectiveness.
Managing Key Accounts and Customer Satisfaction:
- Ensure high levels of customer satisfaction by managing key accounts and personally engaging with strategic clients.
- Address customer issues or concerns and provide timely resolutions.
Reporting and Presenting:
- Prepare and present sales reports, forecasts, and analyses to senior management.
- Provide regular updates on sales activities, opportunities, risks, and performance metrics.
Deliverables
SalesStrategy andPlan:
- Develop and present a well-defined sales strategy and plan that aligns with business goals and objectives.
Revenue Targets and Forecasts:
- Set annual revenue targets and develop forecasts for monitoring and measuring sales performance.
Sales Team Structure and Roles:
- Establish a clear organizational structure for the sales team, defining individual roles, responsibilities, and reporting lines.
Sales Team Training:
- Onboard competent sales professionals, ensuring they receive thorough training on the company's products or services, sales techniques, and industry knowledge.
Sales Pipeline Management:
- Implement efficient processes and tools for managing the sales pipeline, including lead generation, opportunity qualification, and deal closure.
Key Accounts Management:
- Develop plans and strategies for maintaining and growing relationships with key accounts, ensuring customer satisfaction and identifying upsell or cross-sell opportunities.
Partner Agreements:
- Negotiate, structure, and manage partnerships and alliances with other companies, ensuring mutually beneficial terms and driving revenue growth.
Sales Performance Monitoring and Reporting:
- Establish metrics and key performance indicators (KPIs) to monitor individual and team sales performance.
- Regularly report on sales activities, results, and key insights to senior management.
Sales Enablement Materials:
- Collaborate with marketing and product teams to create effective sales collateral, presentations, and product training materials to support the sales team's efforts.
Sales and Partnership Reviews:
- Conduct regular review meetings with the sales team and partners to assess progress, address challenges, and provide guidance for improved performance.
Market Research and Competitive Analysis:
- Stay updated on market trends and competitor activities, providing insights and recommendations for adapting sales strategies and maintaining a competitive edge.
Customer Feedback Analysis:
- Gather and analyze customer feedback to identify areas for improvement in products or services, as well as to uncover new sales opportunities and customer needs.
Sales Technology and Tools Implementation:
- Evaluate, select, and implement sales technologies, such as customer relationship management (CRM) systems, to optimize sales processes and enhance productivity.
Relationship Building:
- Personally engage with key clients, partners, and industry stakeholders to foster strong relationships, enhance trust, and drive business growth.
Key Performance Indicators (KPIs)
- Revenue Generation: Measure the total revenue generated by the sales team and partnerships, both for new customer acquisition and existing customer growth.
- Sales Targets: Monitor the achievement of sales targets (e.g., monthly, quarterly, or annually) to ensure that the team is on track to meet or exceed goals.
- Pipeline and Deal Size: Track the size, health, and conversion rates of the sales pipeline, and monitor the average deal size to assess the effectiveness of sales efforts.
- Sales Cycle Length: Measure the average length of the sales cycle, from initial lead to the closure of a deal, to ensure efficiency and identify areas for improvement.
- Customer Acquisition Cost (CAC): Calculate the cost incurred to acquire new customers, including sales and marketing expenses, and ensure that the CAC is within acceptable limits.
- Churn Rate: Monitor customer churn rate to assess customer retention and identify strategies to decrease customer attrition.
- Partner Contribution: Monitor the revenue generated through partner channels and evaluate the effectiveness of partnerships in driving business growth.
- Sales Conversion Rates: Track the conversion rates at each stage of the sales process (e.g., leads to qualified opportunities, opportunities to closed deals) to identify bottlenecks and optimize sales efforts.
- Customer Satisfaction: Measure customer satisfaction through surveys, feedback, or Net Promoter Score (NPS) to assess the effectiveness of sales efforts and overall customer experience.
- Sales Team Performance: Evaluate the performance of individual sales representatives and the team as a whole, monitoring metrics such as quota attainment, win rates, and activity levels.
- Sales Productivity: Track sales productivity metrics, such as the number of calls/meetings per day, the time spent on administrative tasks, or the percentage of time dedicated to selling versus non-selling activities.
- Partner Satisfaction: Measure partner satisfaction through feedback and surveys, assessing the effectiveness of the partnership program and identifying areas for improvement.
- Market Share: Assess the organization's market share and monitor changes over time to evaluate the effectiveness of sales and partnership strategies in gaining market presence.
- Return on Investment (ROI): Calculate the return on investment for sales and partnership initiatives to measure the effectiveness and profitability of these activities.
Requirements
- Interested candidates should possess an HND, Bachelor's or Master's Degree or P.hD with 3-10 years experience.
- Superb leadership ability
- Strong business acumen and industry expertise
- Excellent communication, interpersonal, and organizational skills.
- Strong negotiating and consultative sales skills.
- Exceptional customer service skills
- Analytical and problem-solving skills
- Excellent mentoring, coaching, and people management skills
- DataAnalytics
- Excellent decision-making skills
Key Metrics:
- Sales Volume
- Sales Conversion Rate - the percentage of leads that become actual customers.
- Sales Life Cycle - the length of time your team’s sales cycles last before they close.
- Close Ratio - captures the number of closed deals.
- Upsell and Cross-sell rates
- Monthly Recurring Revenue (MRR)
- Competitor Pricing
- Existing client engagement