Dmot Enterprises - Our client, a leading FMCG company, is recruiting to fill the position below:
Job Title: Assistant Director - Marketing
Location: Ota, Ogun
Employment Type: Full-time
Job Summary
To conceive, develop, implement and execute successful brand strategies and obtain leadership for brands.
Achieve brand objectives both by volume and profit, by efficient utilization of defined brand budgets to obtain utmost command.
Key Responsibilities
Market Share:
Strive towards enhanced market share for the brand portfolio in line with the business objectives for the year.
Achieve Volume through conceptualizing, implementing and evaluating marketing plans, activities and strategies, both thematic & tactical
Brand Strategy and Planning:
Lead successful global marketing/ brand strategy and activities to improve visibility and credibility in the media
Develop and present brand plans to ensure brand growth within the Competitive environment.
Ensure efficient utilization and tracking of allocated and phased brand budgets.
Constantly monitor competitive strategies and pricing and recommend brand's pricing in order to protect and improve brand's volume and profitability.
Lead the PR brands portfolio strategy which comprehensively addresses market and competitors
Allocate adequate resources to deliver the brand strategy
Anticipate changes in trends and environment and identifies key business opportunities / risks and develop strategies for growth
Build relationships with strategic partners, suppliers and industry experts.
Brand Communication:
Develop effective advertising and promotion programs to achieve best quality and cost - efficiency standards in the industry.
Lead timely implementation and evaluation of marketing plans and extend the brand communication through all mediums like; fashion, lifestyle, cricket, movies etc. and the other innovative ways/mediums.
Anticipate future trends in terms of communication and their impact on business
Draw clear business implications from communication performance and use it to maximize a brands- performance
Assess skills of creative / media agencies and continuously manage / challenge them to provide exceptional level of service
Lead a creative / media agency pitch including selection recommendation
Leverage Digital media initiatives to further strengthen the brand activation.
Brand Activation:
Identify promotion best practices out of his/her market scope, use them to inspire continuous improvement of promotions on his/her brand(s) and set up best practice sharing tools across teams and companies
Translate global brand strategy into relevant local activation, setting and directing brand / portfolio promotion strategy
Ensure adoption of brand activation / channels relevance & strategy by the Sales department / Sales director
Allocate & prioritize promotion resources according to brand / portfolio strategy
Lead new innovative activations or promotional ideas to give our brands a competitive edge and a greater PR Value
Liaise with Brand Owners, internal departments and external agencies for timely implementation of all activities.
Brand Leadership:
Develop brand vision & crusade for a Group strategic brand drawing on brand, consumer and key markets understanding
Anticipate mid- to long-term changes within the environment and take them into account when defining vision
Inspire commitment and alignment of the global network behind brand vision & crusade
Seek and define new, engaging and inspiring ways to successfully communicate brand vision & crusade to internal and external stakeholders
Consumer Insight and Market Intelligence:
Commission researches to monitor brand health and gain consumer insights
Advise on new product development and strategies, packaging, printing technologies etc through consumer insights derived from market research, competitive mapping and other market intelligence.
Monitor monthly volume and industry performance to generate accurate and meaningful insight about consumers & categories
Monitor pricing analysis for effective pricing strategy of new brands/ Markets
Team Management:
Managing, developing and coaching the Brand team to ensure the team acquires a greater understanding of brand management.
Develop, train and motivate Regional Marketing Managers in order to ensure high standards of performance.
Requirements
Qualification: Degree in Marketing and relevant Post Graduate in Marketing Management. Professional Qualification with NIM will be an advantage.
Experience: 12 - 16 years of total experience in handling sales and marketing of consumer brands at National level.
At least 5 - 6 years of experience in a leadership capacity ,managing as Head of Marketing role OR as a Category Head managing a minimum of 5 team members at least.
Rich experience in FMCG Industry(Beverage Preferred) is Mandatory.
Minimum 5 years of experience in generating and translating customer insight into brand plans.
Should have experience in managing brand activity in the Digital Space and have ability to travel at short notice.
Experience in reappraising an existing or establishing a new brand / Business would be desired.
Application Closing Date
10th June, 2024.
How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the job title as the subject of the mail.