Digital Growth Lead at Pulse Nigeria

Pulse is Africa is a leading innovative media company, informing and engaging Africa’s young audience - and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.

We are recruiting to fill the position below:

Job Title: Digital Growth Lead

Location: Lagos
Employment Type: Full-time

Key Responsibilities
Community Engagement:

• Develop and implement community management strategies that align with the brand vision and increase user engagement across platforms.
• Oversee the management and growth of community platforms, ensuring a consistent and positive brand experience.
• Cultivate a strong community presence that leads to an increase in brand loyalty and customer lifetime value.
• Liaise with the D2C team to ensure community feedback is incorporated into product development and content strategies.
• Facilitate a feedback loop between the community and the organization to ensure that user needs and preferences are understood and addressed.

Growth Strategy:

• Develop and execute short-term and long-term growth strategies to scale user acquisition, engagement, and retention across web and social channels.
• Implement data-driven approaches to identify growth opportunities and optimize the customer journey.
• Monitor, measure, and report on growth metrics, utilizing insights to steer future strategies.
• Collaborate with cross-functional teams to integrate growth initiatives into broader marketing campaigns and brand storytelling.

Platform Management:

• Oversee the management of all digital platforms, including WhatsApp, Instagram, and the Pulse Picks microsite.
• Ensure platforms are optimized for user engagement, ease of navigation, and seamless integration with social media channels.
• Utilize analytics tools to track platform performance and implement improvements based on user behavior and feedback.

User Experience:

• Continuously improve the user experience by analyzing user feedback and behavior.
• Implement UX/UI best practices to enhance user satisfaction and engagement.
• Work closely with the product development team to ensure the platform meets theneeds and expectations of the target audience

Performance Optimization:

• Conduct A/B testing, ROI analysis, and experimental campaign design to maximize yield across various channels.
• Manage and optimize daily performance of paid acquisition campaigns across multiple channels, including SEM and social media.
• Enhance web pages by optimizing copy, metadata, internal and external links, and landing pages to improve search performance.
• Use tools like Google Analytics and Google Webmaster Tools to monitor SEM health and implement necessary adjustments.

Data Analysis and Campaign Management:

• Work with Data Science/Analytics to develop real-time performance marketing reports and statistical models.
• Capitalize on popular trends and brainstorm innovative ideas to attract PR and attention from creators.
• Experiment with new channels to develop promising acquisition campaigns.

Skills and Qualifications

• Familiarity with analytics and reporting tools to track community health and derive actionable insights.
• Creative and strategic thinking skills, with the ability to innovate community engagement tactics in a digital landscape.
• Proven ability to work collaboratively with teams across the organization to align community management with overall business goals.
• Expertise in performance optimization, including A/B testing, ROI analysis, and experimental campaign design.
• Strong background in data analysis and campaign management, with experience in setting up and managing paid acquisition campaigns.
• Familiarity with SEO and SEM strategies and tools, including Google Analytics and Google Webmaster Tools.
• Strong understanding of community engagement strategies and proven ability to build and maintain brand presence on digital platforms.
• Experience in leveraging community insights to inform product and content decisions, with an emphasis on driving sales through community-building.
• Excellent communication skills with the ability to engage with a variety of stakeholders, from community members to executive leadership.
• Familiarity with analytics and reporting tools to track community health and derive actionable insights.
• Creative and strategic thinking skills, with the ability to innovate community engagement tactics in a dynamic digital landscape.
• Proven ability to work collaboratively with teams across the organization to align community management with overall business goals.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.