Business Research Analyst at Del-York Group

Del-York Group is Africa's leading marketing communication agency with expertise in media buying and selling, creativity, marketing, PR, production and market insight. We are cultured to fit solely into our client's objective, to deliver excellent strategy which brings over-whelming results.

We are recruiting to fill the position below:

Job Title: Business Research Analyst

Location: Lagos
Employment Type: Full Time

Job Summary

• The Business Research Analyst will be responsible for collecting, analyzing, and interpreting data to support the company's strategic decision-making processes.
• This role involves conducting market research, identifying industry trends, evaluating business performance, and providing actionable insights to enhance business strategies.
• The ideal candidate will possess strong analytical skills, a keen attention to detail, and the ability to communicate complex data in a clear and concise manner.

Key Responsibilities
Market Research:

• Conduct comprehensive market research to identify trends, opportunities, and competitive dynamics.
• Gather data from various sources, including market reports, industry publications, and proprietary databases.
• Analyze market conditions to determine potential sales opportunities and market penetration strategies.

Data Analysis:

• Collect and analyze quantitative and qualitative data using statistical software and data visualization tools.
• Develop and maintain databases of market, customer, and competitor information.
• Interpret data to identify patterns and correlations that inform business strategies.

Business Performance Evaluation:

• Assess the company’s financial performance through detailed analysis of financial statements and metrics.
• Monitor key performance indicators (KPIs) and provide insights on areas for improvement.
• Prepare and present detailed reports on business performance to senior management.

Strategic Planning:

• Assist in the development and implementation of business strategies based on research findings.
• Collaborate with cross-functional teams to align research outcomes with business objectives.
• Provide recommendations for product development, marketing strategies, and operational improvements.

Competitive Analysis:

• Perform competitive analysis to understand the strengths and weaknesses of competitors.
• Track competitor activities, including product launches, marketing campaigns, and market share movements.
• Identify competitive advantages and suggest strategic moves to capitalize on market opportunities.

Reporting and Presentation:

• Prepare detailed reports, executive summaries, and presentations for internal stakeholders.
• Communicate research findings and insights in a clear, concise, and actionable manner.
• Create visual representations of data, such as charts, graphs, and dashboards.

Requirements

• Bachelor’s Degree in Business Administration, Economics, Marketing, Statistics, or a related field. A Master’s degree is preferred.
• Proven experience as a Business Research Analyst or in a similar role.
• Strong analytical and critical thinking skills.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Strong organizational and time-management skills.
• Attention to detail and a commitment to accuracy.

Preferred Skills:

• Experience with market research methodologies and techniques.
• Knowledge of the industry in which the company operates.
• Familiarity with financial analysis and business performance metrics.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of statistical software (e.g., SPSS, SAS, R) and data visualization tools (e.g., Tableau, Power BI) would be a bonus.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their Resume to: [email protected] using the job title as the subject of the mail.