Posted on Wed 22nd May, 2024 - hotnigerianjobs.com --- (0 comments)
New Age Mobile Concepts Limited was incorporated on August 1, 2008. is a brand for mobile phone charger. We offer not just phone chargers, but a brand that is known with innovation, consistency, panache; adopting modern and world-class technology that fits the users' fashion and convenience. For several years, we have been Nigeria’s foremost dealer in Mobile Phone Chargers. is a highly customer-centric company, obsessed with finding innovative ways to improve every customer's experience. This is built upon our easy-to-use products, skilled Customer Service Personnel and Sales Ambassadors.
We are recruiting to fill the position below:
Job Title: Trade Marketing Manager
Location: Lagos
Employment Type: Full-time
Job Objectives
Develop and implement marketing strategies to promote our products to and provide support for retailers, wholesalers, and distributors.
This includes creating trade marketing plans, conducting market research, analyzing sales data, and collaborating with the sales team to optimize brand performance and grow market share.
Understand consumer behavior and market trends to effectively target and engage with trade customers, maximize product/brand visibility and availability in retail outlets and distribution channels.
Job Functions
Developing and implementing trade marketing strategies to drive sales
Executing effective trade promotional campaigns and reporting periodically on results and insights
Coordinating on-boarding and retention efforts (training, support, and incentives) for trade customers; wholesalers, retailers and distributors
Analyzing market trends and competitor activities to identify trade opportunities.
Building and maintaining relationships with key stakeholders and external partners
Monitoring and evaluating the success of trade marketing initiatives
Coordinating visual merchandising for POS and retail outlets
Coaching and supporting the sales teams to execute trade initiatives
Expanding sales opportunities across general and modern trade channels
Managing the trade marketing budget and allocating the Advertising & Promotion (A&P) budget across relevant channels and tactics
Increasing ROI, market share and profitability for all products
Maintaining solid business relationship with key accounts
Requirements
Bachelor's or Master's Degree in Business Management, Economics, Marketing or related field
3 - 5 Years proven experience in trade marketing or a similar role.
Proficiency in Microsoft Office and marketing software.
Strong knowledge of retail industry in Nigeria
Experience in collating and analyzing large amounts of data
Strong project management skills
Certifications in Marketing, Sales, Trade Promotion Management and Retail Category Management.
Skills:
Strong analytical skills to analyze market trends and competitor activities.
Excellent communication skills to build relationships with partners and stakeholders.
Strategic thinking to develop effective marketing plans and campaigns.
Negotiation skills to secure profitable deals and partnerships
Attention to detail to ensure accurate implementation of marketing strategies.
Creativity and innovation
KPI’S:
% Increase in brand Awareness and recognition
ROI for trade marketing campaigns
% increase in market share and trade customer retention rates
Quality of visual merchandising, POS and trade marketing materials
Speed and accuracy of decisions
Quality and sustainability of the relationship between the brand, trade channels and products.
Better control of sales team and trade support initiatives
Broader control over stock.
Application Closing Date
31st May, 2024.
How to Apply
Interested and qualified candidates should send their CV to: [email protected]using the Job Title as the subject of the mail.