Integrated Marketing Manager - Africa at ApplyBoard

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and academic institutions on one platform. With an exceptional team from around the world and speaking more than 75 languages, our diversity is one of our greatest strengths. Our core values, such as Caring About Each Other, Innovating and Improving, and Making Work Fun, propel us forward together and continuously strengthen our engaging culture. We are in growth mode and are looking to empower passionate and exceptionally talented team members. 

We are recruiting to fill the position below:

Job Title: Integrated Marketing Manager - Africa

Job ID.: JR102321
Location: Lagos
Employment Type: Full-time

The Opportunity

• The Integrated Marketing Manager is responsible for driving brand and customer growth for ApplyBoard in Africa.
• This marketer will drive the development and execution of the marketing strategy for Students, Recruiters and Schools across all markets, channels and tactics.

What you’ll be Doing Every Day

• Lead the integrated marketing strategy for Africa to deliver brand, customer and commercial growth
• Develop and implement comprehensive integrated marketing strategies to drive brand awareness, customer acquisition, and engagement across all relevant channels.
• Collaborate closely with cross-functional teams including product marketing, sales, and growth marketing to ensure alignment and integration of marketing initiatives with overall business objectives.
• Lead the planning and execution of multi-channel marketing campaigns, utilizing a mix of traditional and digital channels such as print, TV, radio, social media, email, experiential and SEO/SEM.
• Conduct market research and analysis to identify emerging trends, competitive insights, and opportunities for innovation in marketing strategy and tactics.
• Oversee the creation and production of marketing collateral, including advertising materials, website content, videos, and promotional materials, ensuring consistency in messaging and branding.
• Manage relationships with external agencies, vendors, and partners to support the execution of marketing campaigns and initiatives.
• Monitor and analyze key performance metrics and ROI to evaluate the effectiveness of marketing programs and make data-driven recommendations for optimization.
• Stay informed about industry best practices, technologies, and regulatory developments to continuously enhance the effectiveness and efficiency of marketing efforts.
• Own the market specific learning agenda, experimentation and customer insights to improve delivery of brand and customer metrics
• Play a critical role within the Marketing Team by contributing to a high-performance team renown for accountability, executional excellence, business impact and teamwork

What you Bring to the Table

• 5+ years of marketing experience
• Degree qualified in Marketing, Communication and/or Commerce (preferred not mandatory
• Highly strategic and great problem solver
• Highly creative with ability to inspire and motivate others
• Highly analytical, commercially oriented and motivated by business impact
• Highly structured, with strong planning and prioritization skills
• Outstanding written and verbal communication skills
• Experience in driving organizational change management programs
• Experience in fast paced, dynamic environment

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online