Marketing Manager at CADSYNC Consults Limited

CADSYNC Consults Limited - Our client in the retail industry is recruiting suitably qualified candidates to fill the position below:

Job Title: Marketing Manager

Location: Lekki, Lagos
Employment Type: Full-time

Job Description

• Our client is looking for an experienced Marketing Manager to support their marketing initiatives across their locations.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door (Stores and Website and Social Platforms).
• Establish a marketing calendar -consisting of ESSENZA plans as well as plans of Brand partners while serving as a marketing contact for these brand partners
• Deploy successful marketing campaigns and in store events and own their implementation from ideation to execution.
• Serve as marketing contact for brand partners.
• Collaborate with different departments to strategize and execute all promotional activities.
• Develop and execute influencer marketing strategies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.

Others:

• Monthly campaigns - In line with brand strategy to stay on the foremost thoughts of consumers.
• Build on secondary moments - to ensure an activity is running the entire month in store.
• Marketing Initiatives and Strategies - Scheduling annual Brand Plans/Trade Plans in collaboration with respective departments.
• Customer loyalty - Instilling our brand identity in consumers by building on their loyalty through the loyalty program and developing other channels to reward customers.
• Advertising - Work with respective departments to ensure consumers are reached through the right channels depending on the campaign.
• Building on our social influence.
• Digital upskilling - Working with digital marketer to build on interactive social media activities.
• Events - planning and executing events as needed for Essenza and/or L’Occitane either in store or out of store.
• Custodian of brand relationship – value driven approach (going the extra mile).
• Decorations - Animating the stores to celebrate key moments.
• Monthly Reports - Marketing Performance and Marketing expense reports.

Qualifications

• Bachelor's Degree in Business Management, or related field.

Requirements and Skills:

• 3 - 4 years demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication
• Up to date with the latest trends and best practices in online marketing and measurement.

Application Closing Date
29th May, 2024.

How to Apply
Interested and qualified candidates should send their application in one attachment to: [email protected] using the Job Title as the subject of the mail.