Growth Marketing Manager at Speedaf Express

Speedaf was established in 2019. We are a joint-venture company invested by Chinese leading express enterprises. Since founded, we continuously expand global network, develop and optimize products, improve customer experience, and introduce IT technologies and equipment to realize automatic operations. Currently, we are building a local and cross border service network to support air, sea and road transportation with the aim to be the leading diversified integrated logistics solution provider between China and emerging markets. By doing so, it will reduce end-to-end logistics costs between China and emerging markets while providing a stable and recognized logistics services to our customers. Speedaf is localization-oriented, and we believe in creating both opportunities and possibilities of every region we operate in. We work with local teams and understand needs of customers. We offer a variety of products and value added service to cover different commercial or personal scenarios for our customers.

We are recruiting to fill the position below:

Job Title: Growth Marketing Manager

Location: Ikeja, Lagos
Employment Type: Full-time
Industry: Logistics & Supply Chain

Job Summary

• The Marketing Manager will be responsible for developing and executing strategic marketing initiatives to promote our services, drive customer acquisition, and enhance brand awareness.
• This role requires a combination of creative thinking, analytical skills, and leadership capabilities to effectively navigate the dynamic logistics industry.
• The Marketing Manager will collaborate closely with cross-functional teams including sales, operations, and executive leadership to achieve company goals.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to increase market share, revenue, and profitability at Speedaf Logistics Nigeria Limited.
• Conduct market research and analysis to identify industry trends, customer needs, and competitive landscape.
• Create compelling marketing campaigns, including digital advertising, social media, email marketing, and content creation, to effectively reach target audiences.
• Manage the company's brand image and ensure consistency across all marketing channels and communications.
• Collaborate with the sales team to develop marketing materials, presentations, and proposals to support business development efforts and client acquisition.
• Monitor and analyze marketing metrics and KPIs to measure the effectiveness of campaigns and initiatives, and make data-driven recommendations for optimization.
• Build and maintain relationships with key industry stakeholders, partners, and vendors to support marketing objectives and initiatives.
• Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities.
• Develop and manage marketing budgets, allocating resources effectively to maximize ROI and achieve business objectives.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or related field.
• Proven experience (5+ years) in marketing roles within the logistics, transportation, or supply chain industry
• Strong understanding of marketing principles, strategies, and best practices, with majorfocus on experiential marketing techniques.
• Excellent analytical skills with the ability to interpret data, generate insights, and make strategic recommendations.
• Demonstrated leadership abilities with experience managing teams and driving cross-functional collaboration.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Creative thinking and problem-solving skills, with a results-oriented mindset and a focus on continuous improvement.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong business acumen and understanding of the logistics industry, including key players, trends, and challenges.

Application Closing Date
20th May, 2024.

Method of Application
Interested and qualified candidates should:
Click here to apply online
Or
Send their application to: [email protected] using the Job role as the subject of the mail.

Note: Only qualified candidates will be contacted.