Key Account Manager at Evans Industries Limited

Evans Industries is a manufacturing company, established over 20 years ago. Our purpose is to develop high quality home and personal care products at an affordable price. We are an ISO 90001 - 2015 certified company, therefore, all our operations comply with international standards. In admiration of the high quality products, Evans Industries products have become a household name and can be found across the country.

We are recruiting to fill the position below:

Job Title: Key Account Manager

Location: Lagos
Employment Type: Full-time

Job Description
Brand Strategy Development: 

• Develop comprehensive brand strategies aligned with the Evans Industries Limited  overall marketing objectives and target audience.

Brand Positioning: 

• Define and refine the brand's positioning to differentiate it from competitors and resonate with target customers.

Market Research: 

• Conduct market research to understand consumer preferences, market trends, and competitor activities. Use insights to inform brand strategies and identify growth opportunities.

Product Development Support: 

• Collaborate with business development managers to ensure new products or product enhancements align with the brand's positioning and messaging.

Brand Communication: 

• Develop and oversee the implementation of integrated marketing communication plans, including advertising, digital marketing, public relations, and social media, to effectively communicate the brand message and value proposition.

Brand Identity Management: 

• Manage the brand's visual identity, including logos, packaging, and brand guidelines, to ensure consistency and alignment with brand positioning.

Campaign Management: 

• Plan, execute, and evaluate marketing campaigns to drive brand awareness, customer acquisition, and engagement across various channels.

Cross-Functional Collaboration: 

• Work closely with internal teams, including sales, product development, and creative services, to align brand strategies with overall business goals and ensure consistent brand messaging and execution.

Performance Monitoring: 

• Monitor and analyze key performance metrics, market trends, and competitive activities to track the effectiveness of brand initiatives and identify areas for improvement.

Brand Health Monitoring: 

• Conduct regular brand health assessments and consumer sentiment analysis to track brand perception and identify opportunities for strengthening brand equity.

Requirements

• Bachelor's degree in marketing, business administration, or a related field. Master's degree or MBA is often preferred.
• Proven experience (5+ years) in brand management or marketing roles, preferably within the relevant industry or sector.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand strategies.
• Excellent communication and presentation skills, with the ability to articulate and advocate for brand initiatives across stakeholders.
• Creative thinking and problem-solving abilities, with a track record of developing innovative marketing campaigns and brand experiences.
• Proficiency in market research, data analysis, and project management tools.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send Resume to: [email protected] using the Job Title as the subject of the email.