Business Development Marketing Lead at Plistbooking.com

Plistbooking.com is a leading Nigerian online booking company. We partner with several verified property and hotel owners across the country to offer for booking, the most sophisticated hotel rooms, hotel suites as well as hotel event venues for meetings, conferences and other events across the country. We also offer modern, luxurious and exceptionally beautiful short lets properties of flats, entire homes, private rooms or even shared rooms for short or long term booking in Lagos and other Nigerian cities.

We are recruiting to fill the position below:

Job Title: Business Development Marketing Lead

Location: Ikate, Lekki, Lagos
Employment Type: Full-time

Main Functions

• Lead all aspects of executing online and offline performance-based marketing strategies to continuously generate Customer and Partner leads across all platforms.
• Lead the development of companywide content and social media management standards, policies, and rules of engagement.
• Lead all companywide Search Engine Optimization (SEO) Related Initiatives across all platforms.

Role Responsibilities

• Ensure top organic search ranking positions (SEO) across all platforms.
• Create, Manage, regularly review, and optimize Ad campaigns (SEM) across all platforms.
• Develop, manage, and optimize marketing campaigns (Email, Newsletters, drip campaigns, loyalty campaigns, etc.) and marketing automation strategy.
• Manage Google Analytics to track and measure all marketing campaigns.
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Mobile, Blog) and recommend optimization action plans.
• Conduct regular conversion rate optimization audits to improve conversion rates across the brands’ digital channels and assets.
• Mentor and provide training to all staff throughout the organization on best practices for creating, managing, monitoring, and developing content across all platforms.
• Build and manage the company’s social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and other relevant channels.
• Collaborate with designers external influencers and industry experts to build and manage a rich content/editorial calendar that attracts a qualified audience to our owned assets and is consistent with our marketing strategies (including blog posts, whitepapers, case studies, videos, webinars, infographics, etc.).
• Ensure that all content across all platforms is compliant with copyright and data protection laws.
• Perform other duties as assigned.

Experience / Qualifications

• A Degree in Marketing or other relevant field.
• Minimum of 3 years hands-on experience in a similar role.

Competencies / Skills:

• Proficient in spoken and written English
• Exceptional Creativity and Innovation
• Excellent copywriting skills
• Google Ads Search and Display certified.
• Social Media Marketing Certified
• Google Tag Manager Experience
• Experience with digital publishing and generating traffic and leads for new business.
• Critical thinking and problem-solving skills
• Excellent graphic and Video design skills
• Proficiency in Marketing Automation Platforms, Microsoft Office Suites, and CRM.

Behavioral Qualities / Other Competencies:

• Excellent attention to details
• High level of professionalism and work ethics
• Proactive identification and elimination of inefficiencies
• Goal, quality, and excellence orientation
• Ability to translate objectives into everyday activities
• Ability to solve problems, continuously improve, and adapt the ideas of others
• Passionate, enthusiastic, and inquisitive with a strong appetite for growth.

Salary
N350,000 - N450,000 monthly.

Application Closing Date
4th June, 2024.

Method of Application
Interested and qualified candidates should send their accompanying Cover Letter and CV to: [email protected] using the Job Title as the subject of the mail.

Note

• Before you apply, please take note of the following, have you met all the requirements as detailed below:
  • Can you commute to our office location and around Lagos? Yes
  • Marketing Lead: 3 Years
  • Travel & Tourism Industry: 1 year.
  • Online Platform: 1 year
  • Digital marketing: 5 years
  • Brand Marketing: 6 years
  • Content Management (Writing Content, Videos, Images etc.): 5 years
  • SEO: 3 years
  • SEM: 3 years
  • PPC: 3 years
• Any application without a cover letter will be rejected.