Marketing and Ads Specialist at CityVJ

CityVJ is an entertainment platform that connects partygoers and music lovers with DJs, allowing them to request songs and interact with DJs during events, clubs, and more. Our app simplifies the process of song requests, enhancing the overall experience for both DJs and attendees. With a user-friendly interface and a wide range of features, CityVJ is transforming the way music is played and enjoyed at events, creating memorable moments for everyone involved.

We are recruiting to fill the position below:

Job Title: Marketing and Ads Specialist

Location: Lagos
Employment Type: Full-time

Job Description

• We are seeking a dynamic and experienced Marketing and Ads Manager to join our team.
• The ideal candidate will be responsible for developing and implementing strategic marketing initiatives to promote CityVJ's services, increase user engagement, and drive growth in our user base.
• As the Marketing and Ads Manager, you will play a crucial role in expanding our reach, attracting new users, and maximizing revenue opportunities through effective advertising campaigns.

Responsibilities

• Develop and execute comprehensive marketing strategies to enhance CityVJ's brand presence and drive user adoption of our platform.
• Create and manage advertising campaigns across various channels, including social media, search engines, and digital display networks, to attract users and increase app downloads.
• Conduct market research and analyze user insights to identify opportunities for product enhancements and feature developments.
• Collaborate with the product team to optimize the user experience and implement new features that align with marketing objectives.
• Monitor and analyze campaign performance metrics, such as user acquisition costs, conversion rates, and retention metrics, to optimize advertising spend and achieve business goals.
• Manage relationships with advertising partners and vendors to negotiate favorable terms and maximize campaign effectiveness.
• Stay up-to-date with emerging trends in digital marketing and mobile app advertising to ensure CityVJ remains at the forefront of innovation.
• Work closely with cross-functional teams, including product development and customer support, to align marketing efforts with business objectives and user needs.

Requirements

• Bachelor's Degree or Certifications in Marketing, Advertising, Business Administration, or related field.
• Proven track record of success in developing and executing marketing strategies for mobile apps or digital platforms.
• Strong understanding of digital marketing channels, including social media advertising, app store optimization (ASO), and mobile app user acquisition.
• Experience with marketing analytics tools, such as Google Analytics, Ads Manager, Firebase, or similar platforms, to track and measure campaign performance.
• Excellent communication skills, with the ability to effectively articulate ideas and collaborate with internal and external stakeholders.
• Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.
• Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Prior experience in the entertainment or music industry is a plus.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their resume detailing their relevant experience and why they are the perfect fit for this role to: [email protected] using the Job Title as the subject of the mail.

Note: If you are a strategic thinker with a passion for marketing and a drive to make an impact in the entertainment industry, we want to hear from you! Join CityVJ and be part of a dynamic team that is shaping the future of event entertainment.