Del-York Group is Africa's leading marketing communication agency with expertise in media buying and selling, creativity, marketing, PR, production and market insight. We are cultured to fit solely into our client's objective, to deliver excellent strategy which brings over-whelming results.
We are recruiting to fill the position below:
Job Title: Creative Director
Location: Lagos
Employment Type: Full-Time
Job Description
The Creative Director will be leading a team of thinkers and doers, and bring a mix of marketing expertise and business acumen to the role, promoting our company and those of our valued clients.
Key Responsibilities
Creative Strategy:
Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences
Collaborate with account managers and strategists to understand client needs and goals.
Translate client briefs into clear creative concepts and strategies.
Ensure that creative concepts are on-brand and consistent with client guidelines.
Project Management:
Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
Oversee the creative development process from concept to completion.
Ensure that all creative work meets quality standards and deadlines.
Collaborate with production teams to ensure that creative assets are produced effectively and efficiently.
Brand Building:
Ensure that all creative work reflects and enhances the client's brand identity and values.
Help clients build and maintain a strong and consistent brand image across all channels and touchpoints.
Creative Leadership:
Provide creative vision and leadership for the creative team.
Develop and maintain the creative direction and standards for all projects.
Foster a culture of creativity, innovation, and excellence.
Delegate tasks and projects effectively to ensure timely delivery of high-quality work.
Cross Collaboration:
Work closely with account managers to understand client feedback and requirements.
Present creative concepts and strategies to clients in a clear and compelling manner.
Incorporate client feedback into creative work while maintaining the integrity of the creative vision.
Industry Knowledge:
Analyze brand tracking, market trends, consumer needs, and the competitor landscape
Attend industry events, conferences, and workshops to expand knowledge and network.
Apply industry insights to drive innovation and creativity in the agency's work.
Budget and Resource Management:
Manage creative budgets and resources effectively to maximize efficiency and profitability.
Identify opportunities to optimize resource allocation and streamline workflows.
Client Relationships:
Build and maintain strong relationships with clients based on trust, collaboration, and exceptional work.
Act as a strategic partner to clients, providing creative solutions that meet their business objectives.
Business Development:
Contribute to new business pitches and proposals by providing creative insights and ideas.
Identify opportunities for upselling and expanding services with existing clients.
Skills & Qualifications
Minimum of 10 years of relevant experience, with 2 or more years as a creative director in an agency or a corporate setting
Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
Proven ability to develop successful concepts
Proficiency in leading a team of diverse, talented creatives
Strong creative vision, with an eye on business objectives.
Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.