Head of Traffic Ops at Jumia Nigeria

Jumia is Africa's leading internet group, with already over 3,000 employees in more than 20 African countries and huge successes such as Jumia, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. It is led by top talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom, Rocket Internet, Axa, Orange, Goldman Sachs & CdC.

We are recruiting to fill the position below:

Job Title: Head of Traffic Ops

Location: Lagos
Employment Type: Full-time

What You Will Be Doing

• Develop and implement traffic acquisition strategies to drive website and digital platform traffic, with a focus on increasing user engagement and conversion
• Lead a team of traffic operations professionals, providing guidance, coaching, and support to drive performance and achieve marketing objectives
• Collaborate with cross-functional teams, including digital marketing, content, and product, to optimize traffic acquisition efforts and ensure alignment with business goals
• Oversee the planning and execution of digital advertising campaigns across various channels, including search, display, social media, and email, to drive targeted traffic and reach key performance indicators (KPIs)
• Monitor and analyze traffic performance metrics, track key performance indicators (KPIs), and provide regular reports and insights to senior management
• Conduct A/B testing and optimization experiments to improve the effectiveness of traffic acquisition campaigns and initiatives
• Stay informed about industry trends and best practices in traffic acquisition, digital advertising, and performance marketing, making recommendations for innovation and improvement
• Develop and maintain relationships with external partners, agencies, and vendors to support traffic acquisition initiatives and drive business growth

Requirements
What we are looking for:

• Bachelor's Degree in Marketing, Business Administration, or related field
• At least 6 years of experience in Marketing, Digital Marketing, or related roles
• Strong analytical skills and proficiency in data analysis tools and techniques
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
• Detail-oriented with strong organizational and multitasking abilities
• Knowledge of marketing technology tools and platforms is a plus

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online