Marketing Executive at Flytime Promotions Limited

Flytime Promotions Limited - In 2004, a new kind of company was started – one that would redefine the role of entertainment and public relations. Years later, we continue to push the boundaries of what entertainment, branding, and PR can do. Grounded by our core values and strengthened by our independence, we help clients communicate, engage, and build relationships with their stakeholders. Flytime Promotions has developed and evolved to provide our clients with the most modern solutions for their event’s needs.

We are recruiting to fill the position below:

Job Title: Marketing Executive

Location: Lagos
Employment Type: Full Time

The Role

• We are seeking a highly motivated and experienced Marketing Executive to join our team.
• The Marketing Executive will play a pivotal role in developing and implementing strategic marketing initiatives to enhance brand visibility, drive audience engagement, and maximize ticket sales for our events.
• The ideal candidate will have a passion for entertainment and a proven track record in developing and executing innovative marketing strategies.

Responsibilities

• Develop and Execute Marketing Strategies: Development and implementation of comprehensive marketing strategies to promote Flytime events, talent, and brand initiatives.

Campaign Support:

• Collaborate with the marketing team to develop and implement marketing campaigns across various channels such as digital, print, social media, and events.
• Assist in creating content for marketing including brochures, flyers, emails and social media posts.
• Brand Management: Oversee the management and maintenance of the Flytime brand, ensuring consistency in messaging, visual identity, and brand positioning across all marketing channels and touchpoints.

Digital Marketing:

• Drive digital marketing initiatives, including the creation and scheduling of social media posts and campaigns, email marketing, SEO/SEM, and content marketing, to enhance brand visibility, engagement, and lead generation, analyzing web traffic and engagement links.
• Assist in managing the company’s presence on social media platforms and engaging with the audience to build brand awareness and customer loyalty.
• Event & Product Promotion:
• Assist in planning and organizing events such as promotional campaigns for Flytime events, concerts, festivals, and business initiatives to drive sales, attendance, and audience engagement.
• Develop creative marketing collateral, advertisements, and promotional materials.
• Coordinate logistics, manage vendors, and ensure that events run smoothly to maximize brand exposure and audience engagement.
• Audience Engagement: Foster meaningful relationships with Flytime's audience and fan base through engaging content, interactive experiences, and community-building initiatives. Monitor and respond to audience feedback and inquiries across social media platforms and other channels.

Data Analysis and Performance Measurement:

• Utilize analytics tools and performance metrics to track and analyze the effectiveness of marketing campaigns and initiatives.
• Prepare reports and presentations summarizing key findings and insights to inform decision-making and future strategies for optimization and continuous improvement.

Cross-functional Collaboration:

• Work closely with other departments such as sales and design to ensure marketing efforts align with overall business objectives.
• Collaborate with external partners, agencies, and vendors as needed to execute marketing initiatives effectively.

Continuous Learning:

• Stay updated on industry trends, best practices, and emerging technologies in marketing.
• Seek opportunities for professional development to enhance skills and knowledge relevant to the role.
• Responsible for a full spectrum of marketing activities, including those detailed above and any others deemed necessary for company’s success.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business Administration, or related field.
• Proven experience (3+ years) in marketing roles, preferably in the entertainment industry.
• Strong understanding of digital marketing, social media platforms, trends, and analytics.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to contribute innovative ideas to marketing strategies.
• Strong project management and organizational skills.
• Ability to work effectively in a fast-paced environment.
• Familiarity with the Nigerian entertainment industry is a plus.
• Hardworking with a positive and cooperative mindset.

Application Closing Date
1st April, 2024.

How to Apply
Interested and qualified candidates should send their Resume and Cover Letter explaining their qualifications to: [email protected] using the Job Title as the subject of the mail.