Director of Growth, Innovation and Strategy at GDM Group

GDM Group is a Top Marketing and Innovation Company in Nigeria, evolving from a BTL field agency to a full fledged data collection & marketing firm. GDM Group is Nigeria’s Leading Marketing & Media Technology Company. A marketing and media Technology company.

We are recruiting to fill the position below:

Job Title: Director of Growth, Innovation and Strategy

Location: Nigeria

Core Responsibilities

• Lead the Creative Department responsible for the development of consumer and trade facing brand strategy, concepts and content specific to Clients' brands in the area of Experiential Marketing.
• Developing actionable strategies that create measurable long-term value for the organization.
• Uncovering hidden opportunities and providing evidence-based analysis executive management needs to make informed decisions.
• Responsible for delivery of Innovative solutions including content and strategy development focused on creating a new experience for consumers and improving product sales and market share, overseeing the development of such solutions to ensure that the objects are well communicated and executed across every channel.
• Set timetable and process for review of the strategic plan, and advise on redevelopment in the run up to the next strategic period
• To assist in the production or presentation of external messaging relating to marketing and brand.
• Ensuring strategic plans are working effectively and that the company will remain competitive in the industry.
• Working with Senior Management to establish a framework for sustained innovation and growth.
• Effectively communicating the businesses strategic objectives with senior management to drive the business forward.
• Providing high level strategic, planning and policy advice to the Group Managing Director, Executive
• Management Team and Board on all matters affecting the future business operations, capacity and sustainability of the services provided by the organization.
• Develop, direct and control the strategic and operational planning frameworks and planning outcomes for the organization in the short, medium and long term
• Assisting the Group Managing Director and the Executive Management Team to execute approved corporate strategies.
• Oversight, training and management of the Creative team and co-owners (with Client) and co-creator of the comprehensive Experiential Brand Strategy.
• Development of creative proposal/content for media channel placement.
• Strategic Lead of the Brand Creative Department responsible for growing the company’s Top line via output from the creative department which includes:
• Brand Strategy, Research & Analytics to uncover consumer insight
• Develop winning creative proposal to address brand and consumer issues based on insight.
• Creative designs, branding and merchandising solutions for on-trade and off-trade channels for both trade and consumer.
• Content development and Video production.
• Development of RTM Strategy, Sales & Marketing solutions, Trade Marketing, Direct Engagement, TTL Solutions (ATL & BTL), Owned & Sponsorship contents, and Retail Distribution.

Requirements

• Bachelor’s Degree or equivalent in a related field
• 5 - 8 years of design work experience at an experiential marketing agency, advertising agency or high-profile brand
• Strong portfolio equally showcasing conceptual thinking, visual design, and storytelling
• Advanced understanding of branding, marketing, and advertising
• Excellent communication and presentation skills with demonstrable ability to articulate and persuasively sell creative concepts within agency and directly to clients
• Strategic thinking; ability to craft the brief, contribute in brainstorms, and self-direct
• Ability to work on multiple projects and brands simultaneously
• Ability to think and respond quickly while maintaining attention to detail
• Strong ability to prioritize work and resources
• Expert mastery of all design tools, platforms, and versions of applicable software (Photoshop, Illustrator, etc.)
• Proven problem solving skills at both strategic and tactical levels
• Technical knowledge and awareness, such as the strengths and limitations of HTML, mobile platforms and other emerging technologies
• Working knowledge of motion design and related software (such as After Effects, etc.) preferred
• Working understanding of related digital disciplines such as User Experience, Content Strategy & Creation, Social Media, etc.

Application Closing Date
20th March, 2024.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the job title as the subject of the mail.