Digital Marketer at EasyPay

Easypay is a utility service provider in the business of providing payment solutions, payment applications and services for Electricity and other utility companies. Easypay currently fully handles cash office management for PHED with a customer base numbering over a million across Rivers, Cross River, Bayelsa and Akwa Ibom states. We have also established over 600 agent locations across these four states and through this, customers have greater access to convenient payments.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Port Harcourt, Rivers
Industry: FinTech/Finance

Job Summary

• Our Company is seeking to hire a Digital Marketer to plan digital marketing campaigns, including web, SEO/SEM, email, social media and display adverts, maintains our social media presence across all digital channels, measure and report on the performance of all digital marketing campaigns.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience

Requirements and Skills

• B.Sc Degree in Marketing or a related field
• 3-4 years of experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Salary
Competitive

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.