Product Sales Officer (MFBs and OFIs) at Providus Bank Plc

Providus Bank Plc is a Personal and Private commercial bank in Nigeria with strength in IT infrastructure and digital channels to support fin-techs and businesses.

We are recruiting to fill the position below:

Job Title: Product Sales Officer (MFBs and OFIs)

Location: Lagos
Employment Type: Full-time

Job Summary

• As a Product Sales Officer for MFBs and OFIs, the team will be responsible for providing inclusive financial services, particularly in the microfinance sector.
• By leveraging on innovative technologies to enhance financial inclusion and empower businesses to achieve their financial goals.

Responsibilities

• Lead the development of financial products tailored for microfinance clients, ensuring they meet the needs of underserved markets.
• Collaborate with cross-functional teams to define and prioritize features on the product roadmap.
• Continuously assess market trends, competitive landscape, and customer feedback to refine the product strategy.
• Conduct market research to identify consumer needs, market trends, and competitive offerings.
• Define product requirements, features, and specifications based on market insights and business objectives.
• Develop comprehensive go-to-market strategies for new product launches, including pricing, positioning, distribution, and promotional plans.
• Build strong relationships with internal teams, including risk management, compliance, and customer service, to ensure seamless product development and implementation.
• Engage with microfinance clients, gathering feedback and insights to continuously improve products and services.
• Stay abreast of regulatory changes in the microfinance and financial services industry.
• Collaborate with compliance teams to ensure all products adhere to relevant regulations and standards.
• Analyse competitor offerings, market trends, and regulatory developments to stay ahead in the industry.
• Identify and prioritize market segments and develop targeted product offerings to address their unique requirements.
• Collaborate with legal and regulatory teams to ensure product offerings adhere to industry standards and legal guidelines.
• Work closely with legal and compliance teams to implement necessary measures and obtain necessary licenses and approvals.
• Conduct regular market and competitive analysis to identify opportunities and threats.
• Keep informed about industry trends, emerging technologies, and best practices in microfinance and financial services.
• Champion a customer-centric approach in product development and continuously seek to improve the user experience.
• Gather customer feedback and conduct user testing to identify areas of improvement.
• Facilitate training and hands on support for regions/branches to enhance efficiency.
• Use data analytics to make data-driven decisions and optimize product features and marketing efforts.
• Improving existing process to enhance efficiency in service delivery.
• Communicate product updates, performance metrics, and development roadmaps to internal stakeholders and leadership teams.
• Monitor and engage the entire bank network to drive the Group’s products.
• Collaborate with the marketing team to develop effective go-to-market strategies for new product launches and feature updates.
• Provide product expertise and support to the marketing team to create compelling product messaging and materials.

Requirements

• Minimum of Bachelor's Degree in Business, Marketing, Management, or related field
• A Master's Degree is an added advantage.
• Minimum of 5 years of sales experience in the financial sector

Application Closing Date
Not Specified.