Digital Marketer at E-Barcs Microfinance Bank Limited

E-Barcs Microfinance Bank Limited is a leading Microfinance Bank, we have carved out a niche for ourselves in the Microfinance services industry investing our resources in the acquisition of latest technology, recruitment of best personnel, and expansion of services to the under-banked. As a firm believer in the Nigerian economy, we are committed to fostering financial inclusion, promoting economic growth, and driving positive change in our communities.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Abuja (FCT) 
Employment Type: Full-time

Responsibilities

• Develop and implement marketing strategies to drive traffic on the Bank’s platforms.
• Conduct market research to identify trends and opportunities for digital marketing campaigns
• Manage content on various platforms using content management systems (CMS).
• Write engaging and persuasive content for advertisements, landing pages, and email campaigns.
• Collaborate with the Business Development team to create Value Added Services (VAS) and translate existing traditional banking practices into innovative digital banking strategies.
• Oversee social media accounts and create graphic designs and engaging content to increase brand awareness and engagement
• Utilize SQL to analyze data and generate insights for optimization.
• Collaborate with cross-functional teams to execute e-commerce initiatives.
• Stay up-to-date with industry trends and best practices in digital marketing.

Requirements

• Relevant undergraduate Degree.
• Proven experience in digital marketing, including performance marketing and social media management
• Strong copywriting skills with the ability to create compelling content
• Proficiency in using content management systems (CMS) to manage website content
• Familiarity with SQL for data analysis and reporting purposes
• Knowledge of e-commerce platforms and strategies
• Graphic design skills to create visually appealing marketing materials
• Understanding of marketing principles and best practices
• Familiarity with JavaScript is a plus.

Salary
Competitive.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their detailed CV / Resume to: [email protected] using the Job Title as the subject of the email.