PPC Specialist (Remote) at Moniepoint Incorporated

Moniepoint is a global business payments and banking platform and recently became QED Investors’ first investment in Africa. We are the partner of choice for over 600,000 businesses of all sizes, powering the dreams of SMBs and providing them with equal access to the tools they need to grow and scale.

Moniepoint Incorporated (formerly TeamApt Inc.) was founded with the vision to create a society where everyone experiences financial happiness. We are the parent company of TeamApt Limited, a Central Bank of Nigeria(CBN) licensed Switch and Processor, and Moniepoint Microfinance Bank, a CBN-licensed Microfinance Bank.

We are recruiting to fill the position below:

Job Title: PPC Specialist

Location: Lagos (Remote)
Employment Type: Full-Time

Job Summary

• Are you a digital marketing enthusiast with a knack for driving targeted traffic and achieving measurable results? We're seeking a PPC Specialist to join our team and take charge of our pay-per-click advertising campaigns.
• In this role, you will be responsible for creating, optimizing, and managing PPC campaigns across various platforms to maximize our online visibility, customer acquisition, and ROI.
• If you're data-driven, analytical, and passionate about digital advertising, we want to hear from you.

Responsibilities
As a PPC Specialist, you will:
Campaign Strategy and Management:

• Develop and execute strategies for Google advertising platforms (SEM, AC, Display & YouTube).
• Create and manage campaigns, ad groups, and ad copy to align with business objectives.

Keyword Research and Selection:

• Conduct thorough keyword research to identify high-impact and cost-effective keywords.
• Continuously monitor and refine keyword lists to improve campaign performance.

Ad Creation and Optimization:

• Craft compelling and relevant ad copy that drives clicks and conversions.
• Perform A/B testing of ad variations to improve click-through rates and conversion rates.

Bid Management:

• Monitor and adjust bids to optimize campaign ROI and achieve target KPIs.
• Implement bid strategies and adjust budgets to maximize performance.

Audience Targeting:

• Define and refine audience segments for different PPC campaigns.
• Utilize audience targeting options to reach the most relevant users.

Conversion Tracking and Analytics:

• Set up and maintain conversion tracking to measure campaign effectiveness.
• Analyze campaign data and generate regular reports to provide insights and recommendations.

Competitor Analysis:

• Research and analyze competitor PPC strategies and keywords to identify opportunities and stay ahead in the market.

Budget Management:

• Manage campaign budgets effectively, ensuring optimal allocation and pacing.
• Monitor spending and make adjustments as necessary to achieve goals.

Requirements
To succeed in this role, we think you should have:

• Minimum of 3 years of Google Ads experience covering Search, Display, YouTube, Demand, Performance Max
• Google Ads certification and other relevant certifications preferred.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent understanding of digital marketing concepts, trends, and best practices.
• Effective communication skills and the ability to collaborate with cross-functional teams.
• Detail-oriented mindset with a focus on continuous optimization and improvement.
• Familiarity with tools such as Adjust, Apps Flyer, Power BI, Google Analytics, Google Ads Manager, Google Tag Manager, Google Ads Editor, or similar platforms.

Application Closing Date
Not Specified.