Brand Manager at a Reputable Food Company

We are a reputable Food Company into the production of snack foods. We are a big player in the FMCG industry and have being making name for ourselves.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Lagos
Employment Type: Full-time

Job Summary

• We are looking to hire a Brands and Marketing Manager who will run the daily activities of the marketing team, develop brands initiatives, device and implement effective campaign strategies to increase market visibility of the company's product

Key Responsibilities

• Research and determine product weaknesses and areas to be modified
• Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Oversee new and ongoing marketing and advertising activities
• Align the company around the brand’s direction, choices and tactics
• Devise innovative growth strategies
• Creating designs and layouts for media outlets
• Monitor market trends, research consumer markets and competitors’ activities
• Making decisions about the cost of branding and analyzing trends in customer spending
• Overseeing social media accounts and ensure brand consistency
• Manage a team of marketing people working on brand initiatives
• Writing pitches, blog posts and articles

Requirements and Skills
Education:

• Higher Degree Diploma in Art / Science or Bachelor in Art / Science / Education

Experience:

• Minimum of 5 years experience as a Brand Manager

Other Requirements:

• Proven working experience as Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in Marketing or a related field.

Application Closing Date
16th October, 2023.

How to Apply
Interested and qualified candidates should send their CV / Resume to: forbez79@gmail.com using the Job Title as the subject of the mail.