Digital Marketing Specialist at Lagos Business School (LBS)

Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large. We strive to be a world class business school which will have a significant impact on the practice of management.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Lagos

Purpose of Position

• To create and manage the perception of LBS as a world-class brand with in-depth local knowledge of business and management among key stakeholders on all digital media platforms.

Essential Duties / Key Job Roles and Responsibilities

• Manage the institution’s website for usability and effectiveness, ensuring timely, accurate and up-to-date content. Publish content uploaded by content owners in various units.
• Monitor the website for traffic and usage patterns and provide data to improve effectiveness to ensure communication goals are met.
• Develop and manage digital advertising campaigns for the institution to meet expected objectives.
• Develop and implement a social media strategy to help the institution reach its goals.
• Monitor all digital presence and ensure information accuracy across all platforms.
• Monitor and analyze digital trends and new media for adoption.
• Identify social media contributors and ambassadors within and outside the institution, and work with them to help the institution reach its goals.
• Work with others in the team to create and share content (video, audio, graphic) for driving engagement with key publics on social media.
• Monitor digital media (social media and other platforms) and respond appropriately to threats and opportunities.
• Educate new users to social media within the community and drive a culture of social media excellence.
• Implement periodic digital audits to ascertain brand adherence and monitor footprints.
• Review and update website content for effective search engine optimization (SEO)

Key Performance Indicators

• Monthly increase in website traffic generally, and from outside Nigeria specifically.
• Sustained higher audience engagement on social media. (Retweets, shares, video views etc.)
• Sustained organic and paid search ranking.
• Increase in the average amount of time spent on the website.
• Timely responses to all digital inquiries

Qualifications

• Bachelor's Degree in any discipline.
• Professional certificate in digital marketing or google certification(s) – will be an added advantage.

Experience:

• Minimum of 4 years in digital marketing ecosystem.

Competencies Required:

• In-depth knowledge and experience in digital and social media management
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and work under tight deadlines.
• Excellent interpersonal skills and ability to interact at all levels in the organization.
• Creative thinker able to set strategy to action and show results.
• Knowledge of PR, brand management and communication
• Knowledge of Adobe Photoshop and other design tools
• Knowledge of appropriate Content Management System-CMS (Drupal, WordPress, Hoot suite, etc.) and HTML will be an added advantage.

Application Closing Date
11th August, 2023.

Method of Application
Interested and qualified candidates should send their CV to: careers@lbs.edu.ng using the Job Title as the subject of the email.

Note: Only shortlisted candidates shall be contacted. LBS is an equal opportunity employer.