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Senior Marketing Manager at Prospa Technology Limited

Posted on Tue 02nd May, 2023 - hotnigerianjobs.com --- (0 comments)


Prospa is building the operating system for 40 million Nigerian Entrepreneurs. With our mobile app business owners can open a business bank account in 5 minutes and get powerful tools to run a business (Invoicing, CRM, Inventory, E-commerce and more). Prospa is backed by Y Combinator, and Global Investors.

We are recruiting to fill the position below:

Job Title: Senior Marketing Manager

Location: Lagos, Nigeria

About You

  • We are looking for a smart and creative Marketing Manager to join our Marketing & Creative Department to help achieve our company objectives.
  • You will be saddled with the responsibility of scaling our market presence by speaking to our Members and those who are yet to become Members 
  • This role reports directly into the Head Of Lending and there is opportunity for significant growth into the various roles.

Successful Prospa People exhibit the following: 

  • Mission driven
  • Independent thinking
  • Self motivated
  • Humble
  • Driven
  • High performers  

Key Responsibilities

  • Be responsible for managing a team
  • Oversee Prospa’s online brand marketing campaigns on all digital channels
  • Oversee offline brand marketing approaches such as design marketing and hardcopy promotional materials
  • Identify opportunities to reach new market segments and expand market share
  • Lead ideation through execution for all brand marketing initiatives
  • Drive sales and rapid growth through brand elevating marketing initiatives
  • Manage Prospa’s brand strategy as well as corresponding brand elements in order to maximize equity
  • Be responsible for the creation and commercials of Prospa and the sales team’s initiatives through media planning, creative development, metrics, market research and vendor management to boost brand awareness
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Be involved in and collaborate on initiatives related to Prospa’s Business
  • Development, PR and Corporate Social Responsibility
  • Manage and integrate the public relations process into all program activities in ensuring relevant brand promotion that will lead to the achievement of maximum ROI.
  • Be responsible for the creation of diverse forms of marketing - interactive marketing, direct, marketing campaigns, advertising, sales collateral, press releases and executive presentations
  • Develop execution plans for thought leadership initiatives, where a wide range of content is needed to build awareness and credibility for Prospa and its brand in the market, simultaneously establishing the organization as a thought leader in the market
  • Ensure all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences
  • Prepare reports on campaign performance to key stakeholders and external partners

Requirements

  • Candidates should possess a B.Sc HND in any field
  • 5-6 years hands on work experience as a Marketing Manager or similar role in MFI or MFB
  • Hands-on experience with lending procedures and products
  • Strong analytical skills
  • Customer service experience

Benefits
Here’s Just Some Of Our Prospa Perks:

  • Competitive Salary
  • Medical cover
  • Paid time off (leave days)
  • Work tools
  • We invest in our Employees through career development & opportunities.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online


  

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