Marketing Officer at Masters Ville School

Masters Ville School was established in July 2004 as a Montessori School which provided for children aged 3months - 17years. We are a school of 320 boys and girls situated on 11 and No.22, Asa Afariogun street, Off Osolo way, Ajao Estate, Isolo in Lagos Mainland.

We are recruiting to fill the position below:

Job Title: Marketing Officer

Location: Lagos

Main Responsibilities
Brand Strategy:

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
• Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues.Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.
• Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends

Brand Awareness:

• To develop and manage all digital marketing strategies and campaigns in line with the schools’ vision
• To design and build a strong social media presence
• To develop and design contents for email marketing and social media platforms in line with educational trends and schools’ values
• To monitor, measure and report performances of all digital marketing campaigns and assess against goals (ROI and KPIs)
• To work with the marketing team in sending leads for conversion to potential student recruitment
• To promote and create online awareness of all school events and activities
• To develop and design surveys to test brand awareness from time to time

Brand Integrity:

• Develop strategies and marketing campaigns across print, broadcast and online platforms to ensure that the school’s brand promise to meet customers’ expectations and to build the credibility of brands
• Supervise advertisement design and other forms of marketing resources to maintain consistency in branding by following the school’s brand manual
• Ensuring all ‘output’ from the brand is consistent. e.g. Marketing resources like brochures, website, videos, event stalls, and e-mail marketing campaigns.

Content Creation:

• To regularly produce various content types, including email and social media posts
• Actively manage and promote our website/social media handles and pitch articles to relevant third-party platforms
• To edit content produced by other members of the team
• To analyze content marketing metrics and makes changes as needed
• To collaborate with other departments to create innovative content idea

The Qualities and Key Skills Required

• Experience of a similar role in another educational establishment will be a distinct advantage but it will be just as important for a candidate to demonstrate commitment to the School and the potential to develop and learn.
• In-depth understanding and appreciation of the principles and practices of marketing /branding management
• Excellent written and verbal communication skills
• Able to interact well with people at all levels
• Management and motivation of others
• Media management
• Website management
• Market research

Qualifications

• HND or B.Sc with at least 2 years working experience
• Recognised marketing qualification will be an added adavantage

Application Closing Date
13thNovember, 2019.

How to Apply
Interested and qualified candidates should send their Application Letter and CV to:
Masters Ville School,
22, Asa- afariogun Street,
Off Osolo Way, Ajao Estate,
Lagos State.
Or
Send their CV to: [email protected] using the "Job Title" as the subject of the email.