First Bank of Nigeria Limited (FirstBank) is Nigeria's largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
We are recruiting to fill the vacant position below:
Ref Id: 1900005K Location: Lagos
Job: FBN GEN. Job Family
Organization: DMD Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time
Job Objective(s)
Conceptualize the value proposition, and strategic initiatives for adoption of Mobile and e-Wallets in the individual segment
Define the adoption and support processes, use cases and target market for Wallets
Coordinate short-term and long-term reviews; prepare ad-hoc reporting and analysis metrics and reporting for management and sales forecasts.
Work with relevant internal stakeholders to develop product requirements, definitions, process and roll-out products and services.
Drive the adoption of Wallets for payments, remittances and payment receipts by individual customers
Assess and react to changes in the competitive landscape, staying on top of regulatory developments and competitor activities relating to the Mobile Payments and Financial Inclusion ecosystems.
Prepare documents for training, sales pitch and product FAQs.
Duties & Responsibilities
Maintain professional and technical knowledge by staying in touch with relevant industries, service providers, and using them to the advantage of the product
Contribute to team efforts by accomplishing results as needed.
Develop product policy document, product characteristics, product implementation, deployment and training
Seek opportunities to propose solutions and improvements as related to product development and usage
Research, Analysis and Reporting:
Analyze customers, related channels, competition and market data.
Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
Assess market competition by comparing the company's product to competitors' products.
Identify opportunities for product innovation and product enhancements.
Work with internal stakeholders and/ or external research agencies regarding product development and management
Product Planning and Management:
Prepare product documents including Market Requirement Documents and product use cases to drive product activity.
Develop pricing strategies and product policies.
Determine product packaging solutions.
Negotiate with support vendors
Product Marketing:
Support and manage product event campaigns to generate product awareness and demand.
Support sales team (Retail Banking) and Regional Officers with the necessary product knowledge (proposals/RFPs/RFEs and technical expertise.
Prepare and conduct product presentations; develop sales tools and sales training materials.
Provide inputs for marketing collateral development.
Supply sales teams with latest research and marketing information.
Customer and End-User Support:
Manage product-related support, feedback and inquiries from users.
Determine customers' needs and desires by specifying the research needed to obtain market information.
Continuously review industry trends and client feedback to anticipate future market
Use market feedback to inform product refinements and ongoing development and management
Expenditure Budget
Key financial/statistical measures of your organizational unit:
Number of staff: 2 Permanent Staff
Staff costs: N/A
Costs that you control:
Income that your team generates (if any): Transaction fees on all FIS and Mobile Money billable transactions
Fee Income: N/A
Net Interest Income: N/A
Other Income: N/A
Key Performance Indicators
Number of subscribers enrolled
Percentage of active subscribers
Transaction count, value and total net revenue (Group & Business Unit)
Customer (Internal & External) Satisfaction Index
Firstmonie Customer Base Enhancement Index
Qualifications/Requirements
Education:
B Sc. in relevant discipline
MBA is an added advantage
Professional Certifications in cognate knowledge areas.
Experience:
Minimum 4-6 years cognate experience in FCMG, Telecoms, Banking, Micro Finance, Mobile Money, Payments, and other relevant sectors
Key Competency Requirements
Knowledge:
Customer Relationship Management
Relevant Regulatory Policies/ Guidelines
Project Management
Industry Knowledge - global trends of mobile payments and financial inclusion