Trade Marketing Manager at Recore Limited

Recore Limited - Our client is one of the most admired companies in the Food & Beverage industry in Nigeria with over 38years’ experience in building innovative brands. They offer products that stand out as market leaders in their respective categories and have requested our services in the provision of professionals with unquestionable integrity and expertise.

They are recruiting to fill the position below:

Job Title: Trade Marketing Manager

Location: Lagos

Nature of Duties

• A Trade Marketing Manager is usually responsible for local market brand development within a channel
• This is done across a variety of marketing strategies including product launches, public relations and communication efforts, setting up displays and designing loyalty program
• Over and above he will be responsible for ensuring the standards and parameters require by a Distributor/KD.

Job Description/Responsibilities

• Creating a trade marketing strategy and communicating this to the Sales team.
• Executing the trade marketing plan across the regions.
• Driving brand awareness across various categories and products.
• Attending and presenting events/drive activations as per the region specific agenda across the country.
• Coordinating the creation of content, delivery of marketing materials and allocation to respective branches.
• Managing and motivating Sales team to ensure Excellence in Execution by channel.
• Reporting on data and industry trends relating to trade categories.
• Creating trade marketing plans for individual products ranges.
• To drive RED Lite a program across the regions and improve on AVAILABILITY, ACTIVATION, SERVICEABILITY, PRICE COMPLIANCE & REGIONAL BONUS PRODUCTS to help improve EXECUTION in General Trade.
• Must have experience in making trade marketing calendar for the AOP on a monthly basis.
• Closely monitoring competition activities and reporting to have timely analysis and action by the company.
• Will be responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners.
• Developing and overseeing region specific trade marketing plan for specific channels within the organizations.
• Implementing channel campaigns in order to expand market share and pursue aggressive growth targets.
• Working closely with all aspects of the business to gather product and channel insights.
• Working closely to the product and corporate marketing teams and support brand developments and experiential activities.
• Utilize data and shopper insights to provide recommendations to drive category distribution and market share.
• Overseeing day to day channel operations in both local and international markets.
• Understanding changing and differing priorities depending on territories and how these impact channel marketing.
• Strong understanding of different channels in Distribution.
• To drive super Market Execution parameters and closely monitors utilization of company assets deployed at Modern Trade Outlets.

Requirements/Qualifications

• Previous experience working as a trade marketing manager ideally in FMCG Company.
• Strong commercial outlook and ability to drive revenue growth through trade marketing.
• Highly motivated and passionate about trade marketing.
• At least 10-15 years of experience in Sales & Marketing and at least 5-6 years in trade marketing.
• Good presentation and Analytical skills
• Good communication skills is a must.
• Good computer skills
• Have a passion to lead the team from front in the market place and well aware of Nigerian Markets.

Application Closing Date
23rd August, 2019.

How to Apply
Interested and qualified candidates should forward their Resume to: [email protected] using the Job Title as subject of the mail.