First Bank of Nigeria Limited (FirstBank) is Nigeria's largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
We are recruiting to fill the vacant position below:
Job Title: Head, Credit Card
Ref Id: 1900002P Location: Lagos
Job: FBN GEN. Job Family
Organization: DMD Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time
Job Objectives
To drive business growth, market penetration, adoption of Credit cards in existing and new markets
Duties & Responsibilities
Develop strategies and activities that will drive activation/activity of Credit cards
Periodic Product review, market intelligence and profiling of market peers to ensure bank remain competitive in all aspect of the product offerings.
Develop marketing communication materials to Internal and external customers using weekly tips, flyers, media adverts, monthly Newsletter and other communication channels
Ensure expiring cardholders are contacted one month to expiration date with card re-issued
Cross-sell & up-sell Credit Cards product to existing & potential customers by collaborating with marketing teams (SBUs) to cross sell Credit cards i.e. Private Banking, Corporate, Retail and Institutional Banking etc.
Prepare, Review, and give proposals/ presentations to customers
Ensure weekly reports for card issuance, activation, usage, and expiring cards are analyzed for follow up
Get reports on weekly issues logged and resolution from E-Business services
Ensure income are properly captured for Credit cards
Quarterly training of Ebusiness regional officers and front end officers to improve process
Manage internal stakeholders and special projects relating to Credit cards
Supervise Team Members of Credit card
Challenges:
Knowledge gap of front officers at branches
Ownership of products at branch level
Planning:
None
Expenditure Budget:
Key financial/statistical measures of your organizational unit
Number of staff: 3
Staff costs
Costs that you control
Income that your Division generates (if any)
Fee Income: N/A
Net Interest Income: N/A
Other Income: N/A
Key Performance Indicators:
Number of Credit Cards Issued
Number of Activated Cards
Active Card Ratio
Card Revenue Target Achieved
Card product development / rollout
Channels Transaction Volume/Value Drive
Adoption Rate of Internal customers
Product Training Time
Staff Productivity/Innovativeness
Internal /External Customer Satisfaction
Customer Retention i.e. re-issuance of expired cards
Product Awareness via email, teasers, email, SMS
Affiliate/Scheme Card relationship
%age achievement of market share target for the period
Job Requirements
Education:
Minimum Education: First Degree in any relevant numerate discipline; Higher Degrees/Professional Certifications (an added advantage).
Experience:
Minimum of 7 Years cognate experience in Card Business/Operations
Key Competency Requirements
Knowledge:
Basic banking operations
Basic electronic payment card
Industry knowledge
Basic computer skills.
Basic Selling/Marketing skills
Skill/Competencies:
Interpersonal skills
IT and Computer appreciation
Communications skills(written and oral)
Must be self-solution driven, proactive and have acceptable knowledge of the business environment