GE Healthcare provides transformational medical technologies and services to meet the demand for increased access, enhanced quality and more affordable healthcare around the world. GE works on things that matter - great people and technologies taking on tough challenges. From medical imaging, software & IT, patient monitoring and diagnostics to drug discovery, biopharmaceutical manufacturing technologies and performance improvement solutions, GE Healthcare helps medical professionals deliver great healthcare to their patients.
The Regional Sales Leader is accountable to grow sales revenue and margins for a specific GEHC product/product range or segment within an assigned geographical area within a Global Region.
The Regional Sales Leader drives a coherent product differentiation and commercial strategy for their assigned product/product range or segment and optimizes the use of resources to cover market potential for his/her product/product range or segment in order to achieve the Operating plan.
Essential Responsibilities
Accountable to achieve the quarterly and yearly Product/Solution/Service
P&L Operating Plan targets (Orders, Sales, Contribution Margin, Base Costs and Operating Margin and Cash (where applicable) for assigned geographical area
Accountable for timely and accurate forecasting of pipeline and sales per the normal reporting cycles within the Product Business unit and Geographical Region
Provide input to the formulation of the yearly business planning cycles for within their Product Business Unit and Geographical Region e.g. Growth Playbook and SessionCustomer, market and Product expertise
Continuously develop deep clinical and technical knowledge including awareness of current and future trends in healthcare technology and healthcare funding mechanisms
Continuously update their understanding the customers changing clinical and/or operational issues and challenges
Understand and analyze market dynamics and competition to develop business opportunities for the PSS/PS teams and account teams in the geography Provide ongoing feedback to management, Region and marketing
Educate, coach and direct the differentiation (position, value proposition and key messages) of their product/solution/service within their assigned territory
Act as reference point to the Regional/Zone account teams regarding differentiation of their products
Continuouslypositions the value of their product within the relevant GEHC care areas/disease areas
Know, interact and execute the strategy with Key Opinion Leaders in product relevant care areas; maintain professional relations with key customers, academia, government & administrative bodies in order to ensure understanding of needs and that GEHC product value proposition is differentiatedin the minds of these key customer groups
Nurture relationships with professional society stakeholders
Ensure and validate up to date knowledge of product positioning and differentiation messages with in their PSS/PS teams as well as relevant account teams
Sales Management In conjunction with relevant Modality Leader, determine the market potential for their product/product range or segment and prioritize the opportunities
In conjunction with next level Regional Sales Leader, align territories to market potential and priorities and assign optimal sales resources
Attract, retain, educate and develop world-class commercial talents to realize product commercial strategy
Is responsible to communicate appropriate operating plan targets based on their product market potential, for their first line managers and/or PSS/PS/AS within their geography
Is accountable to ensure compliance and execution of the regional sales process and rules of engagement within their teams in conjunction with the regional Account Managers and Zone Managers
Ensure that all PSS/PS/AS have clear opportunity management activity and call plans to ensure efficient coverage of decision makers and influencers
In conjunction with next level Regional Sales Leader or Zone Manager determine and drive ownership of order and configuration quality at the point of entry to ensure accuracy, configuration integrity and that all requirements are tied to documented customer inputs
Drive optimal operating mechanisms to deliver on fulfillment targets and order backlog commitments
Communicate, execute and leverage the Variable Sales Incentive plans with their teams
Qualifications/Requirements
Education to Bachelor Degree level & Master’s degree preferred or equivalent knowledge or experience
Experienced in Sales / Marketing in progressive leadership positions within the Healthcare industry with in-depth knowledge of healthcare market and decision makers
Demonstrated business management and resource allocation skills including business plan development
Strong knowledge of GEHC and exceptional knowledge of products and services offered within the modality
Exemplary people management, leadership skills, as well as sales coaching; team building skills
Strong business acumen; financial and organizational skills. Advanced negotiation, problem solving and influencing skills
High level presentation and Interpersonal skills; able to communicate and present ideas to customers in a way that produces understanding and impact that builds effective strategic relationships
Ability to energize, develop, and build rapport, collaboration and influence at all levels within an organization
Act as Inspirational leader with optimism, highly approachable and humble
Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining a forward-thinking and customer-first attitude
Fluency in English language
Healthcare experience
Direct and/or Indirect management experience; managing in a matrix organization
Strong track record in high technology product sales / solutions
In Nigeria: a valid NYSC discharge or exemption certificate will be required (please indicate clearly on your resume)
In Nigeria: must have valid authorization to work full-time without any restriction in Nigeria
In countries other than Nigeria: must have valid authorization to work full-time without any restriction in the role’s location
Desired Characteristics
Team coaching, Drives performance management within the team, providing a regular operating mechanism of feedback and coaching and managing the annual appraisal system
Is responsible to regularly have “infield coaching” sessions with each one of their team members on for example how to cover opportunities and territory, differentiating and presenting the value of product and managing opportunities
Provides regular, timely and productive development feedback
Create regular opportunities to involve the team to share best practices on opportunity management
Is role-model to team for utilizing GEHC resources and networks to create and manage opportunities
Regularly provides update to team on company
Region product strategies and customer insights
Coach and assist the PSS/PS with the differentiation of product offerings during the various stages of the sales process to actively move the customer through their decision making process towards a successful outcome for GE One GEHC teamwork Work with the team and drive employee engagement activities to ensure retention across the zone, recognizing success, sharing best practices, providing exposure to people within the team with senior leaders within the region, products and modalities
Act as a role model for collaborative mindset across functions
Educates account team members on their product/service/solution strategy and offerings
Facilitate effective communication & trustful collaboration within the Zone/Product matrix organization
Share and follow-up identified leads to other product lines within own accounts and or One GEHC accounts
The Regional Sales Leader acts as a primary product customer point of contact in the sub region and represents the product/product range in case of multi-product projects and cross-P&L business events
Promotion
Compliance Adhere to and uphold highest standards of promotion compliance to relevant international and local Regulatory and GE Healthcare Promotional Codes
Adhere to all applicable GE and GE Healthcare promotion compliance policies, codes and training requirements
Identify and report any quality or compliance promotion concerns and take immediate corrective action as required
Determine Actions & Mechanisms for the team to follow
Create a Predictability Model
Manage direct and indirect GTM approaches for LCS
Assign territory split to the sales team
Establish an education and awareness plan in the market
Build a culture of execution, commitment and rigor within the team
Inspire his team by describing a clear vision of the future in details