Digital Marketing Manager at Prudential Estates Investors Network Limited

Prudential Estates Investors Network Limited is a real estate development platform that provides investors with access to debt investment offering.

Whether you are a saver or investor, our profitable innovative platform allows individuals and businesses to access a type of investment designed to suit the current financial crisis, which has affected the economic value of the Naira and a fall in Economic activities.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos

Job Description

• If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, expand flowers on social network, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

• You should have a strong grasp of current marketing tools and strategies and be able to manage integrated digital marketing campaigns from concept to execution.
• Digital marketing managers will work with the Director, supporting teams (such as programmers), marketers and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

• Degree in Marketing, Accounting, Finance or a related field.
• Fluent English speaker with preferred fluency in one other language.
• Proven working experience in digital marketing
• Experience in setting up and optimizing Google Adwords campaigns
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Enthusiastic, energetic, flexible to change and motivated to achieve goals beyond what is required.
• Highly organised with the ability to plan and prioritise.

Application Closing Date
22nd October, 2018.

How to Apply
Interested and qualified candidates should send their CV's to: [email protected]