To manage the organization's identity and improve product sales and market share by making sure the organization's advertising and marketing activities send out the right image, creating brand guidelines and ensuring the guidelines are adhered by.
Duties and Responsibilities
Engages with Executive Management and relevant parties (e.g. Consultants) to develop a unique brand identity that would be recognised by employees, customers and other publics
Works with Executive Management to formulate a Brand & Corporate Communications strategy that will support the organization’s corporate goals and targets and drives its implementation
Proposes, manages and controls the Brand & Corporate Communications budget
Develops, obtains approval and implements programmes and initiatives to promote the organization’s brand nationally and internationally
Liaises with external brand consultants on critical branding initiatives
Advises management on issues related to the company's corporate reputation and recommends appropriate responses / course of action
Advises Executive Management on market indicators, product design, pricing and product performance
Coordinates new product launches (both internal and external)
Monitors product distribution and consumer reactions through focus groups and market research
Provides technical branding support and guidance in the organisation of the Company’s public events (road shows, product launches, customer fora etc.)
Develops and implements appropriate research and monitoring programme to track the organization’s brand’s performance and recommend actions to address identified issues
Makes informed decisions on brand development, supports new brand activities and ensures the brand values and culture are reflected accurately
Liaises with Risk, Legal and Compliance personnel, to ensure the brand is registered for trademark and intellectual property rights where necessary and that this value is understood
Ensures the marketing communications plan for the brand includes internal and external customers through strong stakeholder planning
Oversees the design and production of marketing collateral and promotional programmes e.g. adverts, online campaigns, corporate websites and liaises with the relevant suppliers to deliver them
Provides support to the Human Capital department to develop and implement the employer branding strategy and associated programmes
Provides support to the Human Capital department to develop, explore options and execute the employee communications and engagement programmes. Ensures they are consistent and integrated into the overall branding and communications strategy and imperatives
Manages the consistent and accurate delivery of key business messages to defined audiences
Maintains an up-to-date knowledge of the wider policy and practice environment that affects the oil and gas industry and advises management on the implications for the brand.
Qualifications
Required:
Minimum of 6 years combined experience in the Marketing/Corporate Communications of a Group business and Marketing or Branding Agency with at least 3 years in a management role.
Minimum of Bachelor's Degree / HND in Business Administration, Marketing, Finance, Social Sciences, or any other relevant discipline.
Desirable:
A relevant MBA / Master's Degree with a specialist focus on Marketing.
Skills and Competencies
Skills:
Corporate identity management
Crisis management
Company profiling
Product design and branding
Marketing communications
Media relations
Reputation management
Events management
Competencies:
Leadership
Negotiation
Communication (written, verbal and presentation)
Relationship management
Conflict management
Key Performance Metrics (Performance Area & Performance Indicators)
Brand Perception:
Independent market assessment of brand strength
Positive employee ratings on brand perception (affiliation and advocacy)
Positive external stakeholders ratings on brand affiliation
Effectiveness of media relations
Quality of public events and sponsorships
Feedback from recipients of Corporate Social Responsibility Initiatives
Resource Management:
Timeliness & Cost effectiveness of budgets
Variance between planned and actual budgets
Ability to work within allocated Headcount
People Management:
Effectiveness of performance in relation to people management including attendance, turnover and other relevant metrics)
Performance in relation to people development e.g. Trainings
Communications Effectiveness:
Clarity & Completeness of Communications
Feedback gotten from various stakeholders
Cost effectiveness in adopted communications system.
Application Closing Date
15th September, 2018.
How to Apply
Interested and qualified cabndidates should forward their Applications to: [email protected] using 'MBCC' as subject of application.
Note: Only shortlisted applicants will be contacted for interviews.