Graduate Social Media Marketing & Student Conversion Officer at Ruhe Global Resources (RGR)

Ruhe Global Resources (RGR) is an international education consultancy, Language and examination Tutorial Center. We represent the interest of several institutions in Australia, Canada, Cyprus, Turkey, Russia, France, Italy, China, India, Germany, Dubai, New Zealand, USA and United Kingdom.(other Europe, Asia and Middle east countries) and offer national and international examinations, Registration tutorial and preparation service.

We are recruting to fill the position below:

Job Title: Social Media Marketing & Student Conversion Officer

Location: Abuja
Department: Marketing /Communications

Job Purpose

• To work with the managing director to evaluate and successfully establish new business on all platforms opportunities while strengthening existing ones.
• To Lead in coordinating marketing activities online via all social media platforms and the RGR website; consistently drive traffic online to the RGR offices in the region; generate and follow up with MOU partners and ensure consistent flow of students from such partners; be fully involved in digital campaigns and effectively increase brand awareness face to face and Online.
• Achieve set monthly revenue and registration target.
• Responsible for ensuring monthly registration target in the branch is met.

Core Working Relationships:

• Customer Service officer, Business Development Officers, Recruitment Officers and managers, Branch Manager, Conversion Officers/ Manager, Events Manager, Marketing/Brand Marketing Manager, Human Resource Officer, Managing Director.
• The post holder will be Reporting to the Managing Director and work closely with all Abuja, Lagos, Port-Harcourt and Benin based staff; this position will focus on recruitment to all RGRs services and partner Universities programs and market the RGR brand in Nigeria across all marketing communications channels.

Job Description

• Proactively Manage the RGR website and social media handles.
• Meeting with potential applicants in order to counsel and guide them towards enrolment to any of RGRs services.
• Attendance at recruitment exhibitions, representation of RGR on exhibition stands.
• Conversion of current applicants via telephone and face-to-face meetings.
• Regular visits to cities outside of Abuja. Participation in admissions seminars held at schools, hotels and other venues.
• Contribution to RGR s marketing strategy and organisation of marketing and advertising activity in Nigeria.
• Delivery of expert visa advice and counselling for all Nigerian RGR applicants applying for visas.
• Input and expert advice with regards to RGRs strategy in Nigeria.
• Possible travel to cities outside of Abuja for recruitment events or training, including abroad.
• Essentially sell programmes and represent the best interest of partners & RGR in Nigeria.
• Ensure constant steam of walk in clients at the assigned RGR office.
• Assist with developing new strategic recruitment activities through gathering market intelligence.
• Achieve agreed targets for each intake
• Provide timely and accurate updates to the Company regarding student recruitment activities.
• Make contact and follow up with new institutions in Nigeria to have a signed MOUs to send students to RGR.
• Marketing and promoting RGR institutions to prospective students.
• Maintain full update on RGR partner institutions regarding courses, materials and procedures.
• Initiate necessary virtual and real-time marketing strategies/campaigns using various social media platforms amongst others as required.
• Any other related task that may be assigned

Responsibilities
Social Media and Communications:

• Assists in proactively monitoring and analysing all Social Media sites (Facebook, Twitter, Instagram, You Tube, etc.)
• Respond to a high volume of activity on social media sites with appropriate responses based on company policies
• Occasionally perform outbound calls to follow up on customer requests
• Effectively utilizes tools provided and analytical skill set to determine the next plan of action
• Monitor and track negative posts and respond appropriately
• Assess the customers concerns and provide the correct information to rectify the issue
• Maintain sense of urgency and a poise attitude when taking action on response
• Continue to stay actively knowledgeable of the latest industry trends, tools, and best practices
• Escalates urgent matters of concern to Social Media Supervisor as needed

Manage Social Media Marketing Campaigns and Day-to-day activities including:

• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation.
• Monitor online reviews and respond to each review.
• Analyse key metrics and tweak strategy as needed.
• Compile reports for management showing results.
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Implement on-going education to remain highly effective.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
• Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Customer Service:

• Respond to the problems of the customer promptly via social media
• Assist customers via Face to Face, emails and over both over the phone and on social media platforms.
• Listen to the customer queries patiently to resolve issues
• Maintain records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken and query resolution to ensure customer satisfaction
• Update/maintain social media log on a nightly basis
• Check to ensure that appropriate changes were made to resolve customers' problems
• Ability to retain product knowledge and help educate the customer

Marketing:

• Develop and initiate business development and /marketing strategies.
• Assist in coordinating actions to influence developed strategies.
• Assist in the execution of marketing campaigns.
• Assist in the development and planning of all branding and marketing activities.
• Identify opportunities, develop plans and establish business alliances that will strengthen the RGR brand.
• Carry out sensitization activities and generate new leads in formal and informal sectors of key cities where an RGR office does not exist at the moment.
• Make presentations to key employers, parents and students of highly rated secondary institutions and generate traffic/leads/registrations, ensuring students register.
• Create the needed buzz in tertiary institutions thereby increasing leads from the institutions.

Experience and Qualifications
Essential Skills and Experience:

• Evidence of working within a target-driven environment
• Very strong Customer Service Skill.
• Meeting Sales Goals and Professionalism
• Strong social media knowledge, all platforms
• Computer literate with working knowledge of MS Office suite (Word, Excel, PowerPoint, MS Outlook)
• Excellent communication skills: both written and verbal
• Ability to work with a lot of data and multi-task in a fast-paced environment
• Possess patience when communicating with the customer
• Ability to maintain composure with an angry customer
• Strong listening skills, since most of the time, communication with the customers is done over the phone or Face to Face.
• Experience and ability in providing market intelligence in order to guide recruitment activities
• Knowledge and experience of visa counselling for visa applicants
• Prospecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Presentation Skills, High & Sustainable Energy Level
• Experience of report -writing and statistical analysis
• Excellent customer service skills, experience working within a customer -facing role
• Takes initiatives and works independently/within a team when required
• Highly organised, can manage a number of different tasks simultaneously
• Can work under pressure when required
• Excellent communication skills, can build positive relationships with people of a variety of different ages and levels of authority
• Can influence and persuade at all levels
• Culturally sensitive and committed to equal opportunities. Committed to RGR’s values of equality and diversity.
• Ability and willingness to travel within Nigeria including.
• Excellent customer service and sales support skills
• Excellent written and Verbal communication skills
• Evidence of success in building and maintaining customer relationships leading to increased sales
• Able to work under pressure to meet deadlines.
• Sound organisational, planning & time management skills.
• Highly motivated self-starter with a high level of energy and motivation.
• Able to work on own initiative and as part of a team.

Desirable Skills and experience:

• Significant experience related to the international Higher Education sector
• Knowledge of international educational qualifications and their Nigeria equivalencies
• Knowledge of marketing for international Higher Education sector within Nigeria
• Knowledge and experience of visa counselling for visa applicants
• Knowledge of international higher education and experience of working in international education – desirable
• Experience working in the Education marketplace
• Knowledge of the study-overseas market

Education and Experience:

• Graduate degree - essential, a degree in Marketing, communication and graphic design will be an added advantage
• 1 year experience in related role
• Strong customer service background
• Marketing experience in a similar role
• Considerable experience in a customer facing role – essential

Salary

• You will be placed on 3- 6 months’ probation with a salary of 40,000NGN.
• After probation your salary could be increased to between 50,000 to 100,000NGN depending on input and performance.
• Training and development opportunities and performance-related incentives will be available as part of the role.

Application Closing Date
10th February, 2018.

How to Apply
Interested and qualified candidates should submit their CV and covering letter demonstrating that you meet the requirements to the "Human Resources Manager" via: [email protected]
Or
The Human Resources Manager,
Ruhe Global Resources,
1st Floor, No.16 Gwani Street,
Off IBB Way,
Wuse Zone 4,(near King Care Hospital),
Abuja.

Note: You should be ready to Resume in February.