Vice President, Growth Marketing at CornerStone Staffing

Posted on Fri 12th Jan, 2018 - hotnigerianjobs.com --- (0 comments)

CornerStone Staffing NG - Our client, a big player in the FMCG Industry, is currently recruiting suitably qualified candidates for immediate employment into the position below:

Job Title: Vice President, Growth Marketing

Location: Lagos

Job Description

We are looking to recruit a VP, Growth Marketing. The VP of Growth Marketing will be responsible for managing a sizable budget and team/set of agencies to deliver customer growth.
This role will report directly to the Chief Marketing Officer and will join our executive team.
The ideal candidate will be an experienced and entrepreneurial marketing leader with a proven track record driving and accelerating revenue growth through customer acquisition, engagement and retention.

Responsibilities

Collaborate with leadership team and key stakeholders across the organization to define priority marketing strategies and align them with product roadmap, sales initiatives, and the overall growth strategy of the business.
Provide market intelligence and competitive analysis to facilitate strategic pricing, product differentiation, promotional plans, and multiple channel and delivery models.
Combine data, technology and behavioral insights to build innovative acquisition programs that drive growth by identifying qualified customers and subsequently engaging and retaining them.
Understand what drives market interest and market dynamics and translate these into actionable strategy and tactics.
Drive conversion of prospective consumers to active customers through funnel optimization including creative, segmentation/targeting, and landing pages.
Develop, test, and scale high ROI digital marketing campaigns across email, SEO, SEM, and social.
Work with global marketing leadership (CMO, geographic marketing leads and other executive stakeholders) to establish growth strategies to support our product-line revenue goals.
Develop and drive all digital and nondigital marketing efforts, identifying and analyzing key metrics to evaluate success.
Own the strategy and execution for driving website traffic, optimizing existing and creating new conversion paths and measuring results.

Requirements, Education and Experience

10+ years of developing and executing successful online direct marketing programs (paid search, paid social, affiliate, display, mobile app)
5 years hands-on experience and deep domain expertise in using conversion rate optimization platforms like Google Analytics and/or Optimizely.
Hands-on experience with best practices in digital marketing including Search Marketing (both SEO and SEM), Social advertising, Email Marketing, and conversion rate optimization.
High-growth, early-stage marketing experience with a proven track record of scaling spend without compromising efficiency
Digital marketing experience required including expertise in analytics, A/B and multivariate testing, LTV modeling, etc.
Experience driving growth with innovative prospecting and demand generation campaigns at scale from first impression through landing page required
Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies required

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online

Share this job:

National Hospital Abuja Job Recruitment (29 Positions)

Chevron Nigeria Limited (CNL) Job Recruitment (11 Positions)

The British Army Job Recruitment (104 Positions) - Open to Nigerians

Nigerian National Petroleum Corporation (NNPC) Limited Graduate Trainee & Exp. Job Recruitment (50 Positions)

Career News: Independent National Electoral Commission (INEC) Begins 2024 Edo & Ondo Gubernatorial Election Staff Recruitment

Registration Area Center (RAC) Manager at the Independent National Electoral Commission (INEC) - Edo & Ondo

Supervisory Presiding Officers (SPO) at the Independent National Electoral Commission (INEC) - Edo & Ondo

2024 Admission into ZEANI - University of Nigeria Nsukka (UNN) Community Development Service Education (CDSE) Programme

Seplat Energy Plc Graduate Trainee Scheme (GTS) 2024

TotalEnergies Marketing Nigeria Plc Young Graduate Program 2024

United Bank for Africa Plc (UBA) Graduate Management Accelerated Programme (GMAP) 2024

Career News: Police Service Commission (PSC) Releases List of Successful Candidates for Constable and Specialist Cadres

Shell Petroleum Development Company of Nigeria Limited (SPDC) Niger Delta Postgraduate Scholarship 2024

Frigoglass Industries Nigeria Limited Technical Trainee Programme 2024

Ernst & Young (EY) Nigeria FY25 Graduate Trainee Recruitment 2024

Comments (0)

Post a Comment

Name: *
Email: *
Comment: *