Digital Planner/Strategist at a Leading Digital Marketing Agency - eRecruiter Nigeria Limited

eRecruiter Nigeria Limited - Our client is a leading mobile-first, full service digital marketing agency that delivers outstanding mobile and digital campaigns for some of the biggest brands across Africa.

We are recruiting to fill the position below:

Job Title: Digital Planner/Strategist

Job Opening ID: ERJ579
Location: Lagos
Reports to: Planning and insights Director

Job Profile

• Digital planners/strategists are the voice of the consumer within the agency.
• They work with agency account and creative teams to produce strategies that are effective and targeted to the right audience.

Key Responsibilities

• Work closely and proactively with colleagues to provide strategic direction on advertising engagements
• Recommend and implement research that will aid in the audience insight gathering
• Monitor and interpret cultural and social trends relevant to our client’s business.
• Lead and collaborate with clients on research projects from start to finish.
• Provide clear specifications for actionable relevant research to the team and client.
• Recommend and implement research that will aid in the audience insight gathering
• Develop accurate conclusions from research data and present strategy and direction to the client.
• Generate and present agency’s strategic POVs.
• Work closely with our tech and UX teams on digital strategy initiatives - providing strategic guidance for web, social and mobile programs.
• Work closely and proactively with account management colleagues to provide strategic direction.
• Collaborate with our creative team to identify powerful, cross-cultural insights that will form the foundation for impactful creative
• Develop and conduct creative briefings that provide clear persuasive information.
• Represent the client’s audience in client meetings and present research and strategy findings.
• Support new business activities.
• Manage and disseminate primary and secondary research knowledge across all agency teams.

Key Requirements

• Bachelor’s degree with 3+  work experience in agency in account planning
• Experience with primary (qualitative and quantitative) and secondary research
• Ability to define problems, collect information, establish facts and draw valid conclusions based upon research and ability to deal with problems involving several concrete variables in standardized situations.
• Must be able to roll up your sleeves and dig deep - this is a very hands-on position
• Able to inspire multidisciplinary teams
• Experience leading primary research, including quantitative (e.g. surveys) and qualitative (focus groups, ethnographies, etc.) research
• Experience using research tools
• Advanced excel and powerpoint skills required
• Must be passionate about emerging digital strategy disciplines, such as content strategy
• Creative problem-solving skills to gather relevant information to solve less well- defined practical problems
• Group facilitation skills for use with workshops
• Ability to work on several projects or issues simultaneously
• Ability to attend to details while keeping big-picture goals in mind
• Ability to work independently or in a team environment as needed

Typical Knowledge:

• Well-developed knowledge of planning principles, methodology and practices
• In-depth knowledge of one or more planning specializations;  such as consumer research, consumer strategy, consumer engagement or product development.
• Knowledge of effective writing techniques
• Statistical or algebraic knowledge and ability to apply such knowledge in practical.

Communication Skills:

• Strong writing and verbal communications skills, including the ability to read, analyze and interpret information from a variety of sources, draft research reports, presentations and white papers and effectively support presentation of research results to customers, clients and team members
• Ability to write compelling, articulate and succinct creative briefs and media brief
• Proven ability to effectively present to clients and internal audiences.
• Strong writing and interpersonal skills.
• Ability to “drink from the fire hose” - can stay on top of emerging digital, multicultural, and advertising industry trends.

Salary

• 3,000,001 - 4,000,000 P/A

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online