Adexen Recruitment Agency - Our client, a large company operating in West Africa, who are specialised in the Importation and Distribution of Fast Moving Consumer Goods for the best multi-nationals in the world, is recruiting suitably qualified candidates to fill the position below:
Job Title: Musketeer (Sales Rep)
Job Reference: 1355 Location: Port Harcourt, Rivers
Industry: FMCG
Job Description
The Musketeers represents the company in their area, gaining the customers confidence, securing the availability and visibility of the company at POS and being responsible for the continuous volume growth.
The Musketeers will constantly detect business opportunities and trends in their area, build up a strong network of decision makers, possess strong negotiation skills, and foster a solution-oriented mindset.
“Living” the company On-Premise Culture:
Assume and live the company OP Culture. Creation of “kindred spirits”
Seen as a credible and knowledgeable person to know in the On-Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties
Live and breathe the nightlife environment
Engage key consumers through innovative activation that differentiates Red Bull from other drinks.
Take responsibility for personal development and development as a Musketeer
Communication:
On-premise Know-how and company culture transfer to our customers
Permanent teamwork with other Musketeers and communication with National On-Premise Manager
Develop relative industry relationships (DJs, Promoters, Endemic Magazines, etc.) that result in business building initiatives
Event Activation:
Ensure availability and premium High 5 execution around 3rd party and company events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive the company brand image and to offset money
Attendance on key 3rd party and company events
Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations
Territory Management:
Grow & protect On-Premise accounts in the Area. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution
Correct positioning of the company brand and the company product portfolio in the territory
Identification, care and continued development of local and regional On-Premise accounts by a proper Route Planning
Set volume goals for each account that includes execution against company KPI’s. Review business volume and all business building initiatives permanently
Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution
Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing
Administration:
Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS)
Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value
Fulfilment of report deadlines
Management of the local on-premise Budget. Bottom-up planning and tracking of all marketing tools
Market Research:
Observation and reports of competitor activities
Active search of new opportunities for the Business in the region
Identification of EPC outlets
On-Premise Marketing:
Putting the On-Premise marketing strategy into practice
Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on-premise guidelines
Engage and differentiate the brand through innovative support following the On-Premise vision of bringing added value to our customers
Key Priorities:
Securing the fulfilling of all International and national On-Premise guidelines and the execution standards to reach a vertical growth in their customers.
Continuously tracking of results accordingly
High 5 Execution:
Perfect Serve: Ensure company product is given to consumer when ordered as part of a mixer or as a stand-alone beverage
Perfect Visibility: Stages perfect visibility in order to optimize sales
Consumption Activation: Sells appropriate consumption, activation tools, and communication pieces
Right Price: Encourage the optimum price for the company and the company products in all managed accounts as per international guidelines
Menu placements: Ensures company products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink
Expectations
University Degree preferred (Business, Marketing or similar)
Minimum of 4 years’ experience in sales and marketing in FMCG with track record of success
Strong On-Premise industry knowledge, contacts, and experience in the On-Premise
Clear understanding of markets, sales & distribution, competition activity, consumer behavior in FMCG context
Excellent written & spoken English
Strong Analytical & Planning skills
Outstanding local market knowledge, contacts and experience in “the scene”
Ability to manage and cultivate good relationships
Negotiation and Objection Handling skills.
Business and scene-savvy, committed, passionate and able to live late night lifestyle
Must be proficient in EDV (Word, Excel, PowerPoint, etc.)