Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development.
We are recruiting to fill the vacant position below:
Job Title: Head Acquisition
Location: Nigeria
Job Description
The succesful job holder will be primarily responsible for the following:
Growing mass market usage revenues
Crafting customer acquisition & market penetration strategies and schemes
Measurement controls for quality of acquisitions
Tracking the cost effectiveness of different schemes used for acquisition
Managing mass market product lifecycle management, number management and mass market specific brands and communication
Consumer promos and schemes and schemes to drive utilization and usage in low revenue markets
Collaboration with Customer Lifecycle Management [CLM] Head on customer lifecycle extension
Duties and Responsibilities
Achieving Mass Market usage revenue targets:
Tracking performance of acquisition product for productivity
Making required refreshes to acquisition offers
Analyzing market insights & trends for inputs into new acquisition offers
Tracking acquisition offers of competition for refreshes to remain marke
Achieve Mass Market Revenue Earning Customer [REC] Number:
Tracking monthly Gross to REC conversion on Territory and Channel basis
Instituting trade schemes to drive usage at the point of activation
Collaboration with CLM to identify causes of REC churn and implements corrective actions
Field insight on reasons for REC loss and implement corrective actions
Achieve Share of Gross Additions [SOGA] target:
Weekly tracking of SOGA to identify where causes of drop or growth in SOGA
Implement corrective actions to sustain growth to achieve SOGA
Conduct sensitivity analysis for deviation from standard pricing for all tariffs and packages
Achieve Customer Market Share [CMS] target:
Introduce acquisition schemes
Track productivity of Know Your Customer [KYC] kits
Track quality of acquisitions from territories and deal codes.
Acquisition offer product lifecycle:
Product lifecycle management for acquisition offer
Enhancing communication for acquisition offer
Voice of Customer analysis for acquisition offer
Usage stimulation:
Carry out regular product training needs analysis
Coordinate content development and delivery of skill enhancement programs to enhance product knowledge of customer facing teams
Relevant Skill and Experience
A first degree or its equivalent in a numerate science
Project Management knowledge
Field Sales and Marketing experience
10+ years of varied experience in Sales & Marketing with at least 4 years at middle management level handling independent businesses
An in-depth knowledge of enterprise systems is highly desirable
Relevant experience in Telecom industry is desirable
Product Management
Business Analysis and Planning
Presentation & Business Case Development
Data Analysis and decision support
Experience developing Mass market value propositions
Communication slant and nuances for the Mass Market
Ability to use market research gap analysis to develop profitable products and services
Ability to manage the product life cycle
Analytical thinker who can plan/execute action to exploit business opportunities based on data insights
Ability to present compelling business cases for investment in in-life products and services development
Innovative
High drive for results
Analytical & Strategic
Team Player, Confident and Objective
Attention to detail/ Excellent Oral and Written Communication Skills