Parlance AC is a company of young, dynamic and experienced consultants. The company commenced operations in 2008 as a separate entity under the name Parlance AC with 3 principal partners; this has grown to a practice of 7 partners in 2012. The practice in the short run focuses on companies in all sectors of the Sub-Saharan African region. As it grows it will broaden its client coverage to other African countries, Europe, Middle East and the Americas.
We are recruiting to fill the position below:
Job Title: Brand Creative Manager
Location: Lagos
Job Description
We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.
The following are expectations from a Brand Creative Manager
Responsibilities
Analyze how our brand is positioned in the market and crystallize targeted consumers insights
Take brand ownership and provide the vision, mission, goals and strategies to match up to
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Lead creative development and create motivating stimulus to get targeted population to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Coach the team and get the best from everyone
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Monitor product distribution and consumer reactions
Anticipate bottlenecks
Brainstorm new and innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Requirements
Proven working experience as brand manager
Drive for results and leaderships skills
Excellent understanding of the full marketing mix
Highly creative with ability to think out of box
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Strong analytical skills and data-driven thinking
Advanced communication and interpersonal skills
Up-to-date with latest trends and marketing best practices
Comfortable working with numbers, metrics and spreadsheets
Excellent command of the English language
B.Sc/MSc degree in marketing or a related field
Related Certifications & Qualifications
It is important for current and aspiring professionals to keep their technical skills as sharp as possible by taking advantage of professional development opportunities related to graphic design, social media, coding, and other essential skills.
Relevant Experience
Between four and six years’ experience working in the advertising, marketing or design sectors. Supervisory experience, including leadership, team-building and delegation, is an advantage because brand creative managers have to manage a creative team.
Skills and personal qualities
A Brand Manager Should:
Have an instinctive feeling about future product concepts
Have good analytical skills
Be a good listener, able to respond to results and consumer research
Be an excellent communicator, both verbally and in writing
Be able to work well with a wide range of people from different parts of the business
Be a team leader, able to inspire others
Be able to manage different projects at the same time
Be energetic and passionate about their product speciality
Be organised and methodical
Be able to work well under pressure
Have good presentation skills.
Strong persuasive skills
Application Closing Date
24th February, 2017.
Method of Application
Interested and qualified candidates should send their application and CV’s reference REF/ BRCRM to: [email protected]