Marketing Manager at Peugeot Automobile Nigeria Limited

Peugeot Automobile Nigeria Limited, PAN was incorporated in December 15, 1972 as Limited Liability Company with an authorized share capital of Three Million Naira. Twenty-seven months after incorporation, the then head of State, General Yakubu Gowon, commissioned the assembly plant on March 14, 1975, and though full operations had commenced on March 2, 1975.

The initiative to establish Peugeot Automobile Nigeria Limited was taken by the then Federal Military Government under the leadership of General Yakubu Gowon. The idea was concretised on October 6, 1969 when the Government invited 16 reputable vehicle-manufacturing companies in the world to establish a vehicle assembly plant in the country.

Twelve years before the initiative was taken, Peugeot cars made their first entry into Nigeria when individuals imported about 100 units of the Peugeot 403 model into the country. These cars soon became popular due to their legendary reliability and suitability to Nigerian road conditions. The demand for Peugeot cars in Nigeria rose sharply again in the 1960's with the further introduction of the Peugeot 404 model. With the high demand of Peugeot products which was a mark of acceptability, it was therefore not surprising when in May 7, 1971, Automobile Peugeot of France's proposal was selected out of those tendered by 16 various vehicle manufacturers.

Peugeot Automobile Nigeria is recruiting to fill the position below:

Job Title: Marketing Manager

Location: Kaduna
Reporting to: General Manager

Job Description

• Ensure effective, branded marketing communications including the company website, print communication, and advertising.
• Develop and implement promotion/advertising support programs.
• Strong Competition Analysis for strategy development.
• Evaluate product performance.
• Obtain market intelligence.
• Research and evaluate new product opportunities, demand for potential products, and customer needs and insights.
• Overall marketing strategy and execution of plans for the existing products.
• Work with product development teams to manage new product development.
• Manage launch campaigns for new products.
• Manage distribution channels.
• Manage media and marketing staff and external PR agencies.
• Analysis of the effectiveness of all marketing efforts.

Qualifications and Experience

• Degree in Business Management, Marketing, or Related field
• 10 years of progressively more responsible positions in marketing, preferably in a similar industry in two different firms.
• Experience supervising and managing a team of professional staff.
• Experience in the global market & Membership of relevant professional Body will be an added.

Required Skills, Knowledge and Characteristics:

• Ability to coordinate the efforts of a large team of diverse creative employees.
• Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution.
• Commitment to continuous learning.
• Expert in Internet and social media strategy with a demonstrated track record.
• Demonstrated effectiveness in holding conversations with customers, customer evangelism, and customer-focused product development and outreach.
• Ability to lead in an environment of constant change.
• Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, product packaging, Microsoft software suite of products, and creative services.
• Experience managing external PR and communication consulting firms and contractors.
• Must not be more than 45 years.

Application Closing Date
7th February, 2014.

How to Apply
Interested and qualified candidates should send in their application and detailed CV and copies of their certificates to: [email protected]