Country Sales & Marketing Manager at Ibis Hotel

Ibis is an international hotel company, owned by a holding company of hotels AccorHotels approximately three times the size, that is listed on the Paris Stock Exchange and was founded in 1967. The ibis opened its founding hotel in 1974 and in January 2014 the company opened the 1,000th example in Surabaya, Indonesia. Around 400 ibis Hotels are throughout France and most of the remainder are elsewhere in Europe. The hotels are generally close to city centres, airports or railway stations and offer low rates compared to many global hotel groups of comparable size.
 
We are recruiting to fill the position below:

Job Title: Country Sales & Marketing Manager

Location: Lagos

Job Details

• Provide a framework to build country’s marketing plan
• Develop a common language & common tools
• Share good practices
• Enforce brand standardization
• Keep tabs on Environmental analysis for each of the hotels
• Brand diagnosis VS competition
• Quarterly analysis of the SWOT analysis of all the hotels being managed
• Measure media visibility
• Ensure hotel digitalization is up to date
• Ensure each brands factsheet is up to date
• Improve business performance
• Manage escalated customer related matters
• Monitor relative brand product and service offering Vs Competitors
• Build promotional strategies
• Check Competitors pricing strategies
• Keep tabs on occupancy rate of competitors
• Develop brand distribution strategy for improvements
• Manage partnerships and sponsorships
• Conduct brand diagnosis Vs competitors
• Brand identity: gap analysis between ideal situation Vs actual situation
• Work with management on marketing objectives for each Assistant Sales Manager
• Work with management on business objectives for each hotel
• Follow up on teams action plan and align with business goals
• Manage promotion/communication and follow through with the build action plan
• Assess performance of the sales team by setting KPI’s, budget follow up and media plan follow up
• Build a timeline of activities for each hotel( events to appreciate old customers and attract new customers)
• Recommend and implement training programs for sales reps and team to improve their work efficiency
• Ensure adherence to the work policies, ethics and regulations of a firm.
• To be fully aware of all activities taking place in the hotel, the city and the region at all times as well as to be fully familiar with the hotel and conversant with all hotel services and their menus, etc.

Application Closing Date
2nd November, 2017.

How to Apply
Interested and qualified candidates should send their CV's to: [email protected]