Brand Executive at a Top Insurance Firm

Posted on Wed 02nd Aug, 2017 - hotnigerianjobs.com --- (0 comments)

A top Insurance firm in Nigeria, is currently recruiting suitably qualified candidates, to fill the position below:

Job Title: Brand Executive

Location: Lagos
Reports to: Group Head, Marketing & Corporate Communications

Job Objectives

To support the team to promote the Company’s Brand through advertising and promotional mix that supports brand growth and aspiration.
This position will focus on executing an annual activity plan that delivers on corporate brand goals (awareness, equity, market share, etc.) amongst the target audience.

Responsibilities

Brand Activity plans: Execute approved brand activities for Master-brands/products, particularly below-the-line programme(s):
- Plan, activate and monitor using annual activity schedule appropriate for brand/products.
- Ensure core/major activities are evaluated and learning captures for future brand planning.
Support Corporate Image/identity effort:
- Ensure the right deployment and use of appropriate corporate identity tools (including logos and signage) nationwide. All identity tools must be in shape that promotes and project the Company image.
- Monitor and report to Head, Brand unit, organization’s compliance on brand guidelines for use of marketing collaterals.
- Proofreading of all marketing materials e.g brochures, press releases, social media content etc.
- Keeping website relevant and updated.
Competitor monitoring: Track competitor’s activities (both inside and outside media space) in the insurance sector and assist Head, Brand Unit, in developing response tactics to protect the position of company Brand.
Budget/Quality Management: ensure optimization of brand budgets to execute annual activity plan for brand/products, on budget and on time and in full (OTIF):
- Ensure all branded items are to specifications and of high quality at all times as agreed and approved
Assist in executing Corporate Communications plan (internal & external):
- Maintains and coordinate press, PRA and other approved media outlets for campaigns and releases
- Ensure timely dissemination of internal communication as agreed and approved
Supplier liaison:
- Liaise with external suppliers (promotional, advertising agencies, photographers, videographers and printing suppliers).Co-ordinate briefs and props for photographic product shoots used in annual publications, advertising and other marketing materials.
- Co-ordinating and controlling the distribution of all leaflets, catalogues, display materials for each new product launch or marketing campaign from production through to printing and delivery
Administration:
- Responsible for the day to day administration in the brand unit such as keeping project files, photographic and information data bases up to date.
- Develop and keep track of a unified storage of presentations, materials on marketing and communications so that internal users can easily access it
- Maintains brand inventory and oversee company awards chest
Results: Execute below-the-line activities/events for the corporate brands/products and evaluate performance against activity objectives.

Job Requirements
Education:

Bachelor’s Degree
Professional Certification e.g. CIMN, APCON e.t.c

Experience:

A minimum of 2-3 years’ experience in a Brand Management role.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their applications to: [email protected] stating the role applied for as the subject of the email.

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